Posts in Category: Fashion

AMIRI DEBUTS WOMENSWEAR AT SANDTON CITY’S DIAMOND WALK

Johannesburg, South Africa (Monday, 20th October 2025)  – AMIRI is debuting its first-ever Womenswear Pop-Up at Sandton City, marking the brand’s exclusive introduction of the Women’s Autumn-Winter 2025 Collection to the African continent.

Transforming Diamond Walk into a refined creative destination, the installation, which launched this past Friday, celebrates modern femininity, craftsmanship, and the spirit of Californian luxury.


Showcasing key pieces from the Autumn-Winter 2025 collection, the space captures the essence of AMIRI’s evolving women’s narrative — where elegance meets contemporary design. Each silhouette reflects the brand’s signature balance of structure and fluidity, craftsmanship and ease.

Conceived by AMIRI creative director and founder Mike Amiri, the installation is defined by natural hues and the iconic MA insignia. Thoughtfully designed to elevate each garment, the pop-up embodies luxury craftsmanship at its finest, staying true to the brand’s identity.

Textured cabinetry and a modern, minimalist layout set the stage for this new centerpiece within Sandton City’s luxury wing. The open, breezy atmosphere reinforces AMIRI’s modern Californian spirit, allowing the collection to be experienced from every angle.

ALL YOU NEED TO KNOW ABOUT THE AMIRI WOMENSWEARS POP UP

WHERE: Sandton City, Diamond Walk, Johannesburg, South Africa

TRADING HOURS 

Monday to Thursday 
9AM-7PM

Friday and Saturday 
9 AM – 8 PM

Sunday and Public Holidays
9 AM – 6 PM 

DAMIAN WILLEMSE, LAURA WOLVAARDT & RELE MOFOKENG STEP OFF-DUTY TO DEBUT THE TEAM CODED FW25 ADIDAS Z.N.E. COLLECTION

South Africa, 2 September 2025 – Today, adidas’ sporting cultural icons Damian Willemse, Laura Wolvaardt and Rele Mofokeng spearhead the new local FW25 ADIDAS Z.N.E. campaign, A Team Way of Life, in their off-duty style.

Rooted in the sense of belonging that being part of sport creates, the new campaign celebrates the power of a team. Offering unique insight into how the adidas family stay connected with their peers away from the global stage, each show-off the FW25 ADIDAS Z.N.E. uniform, laying the foundations for how A Team Way of Life can be embraced during all off-duty moments.

To showcase this latest style expression, the hero plum and black ADIDAS Z.N.E. two-piece will show up on our athletes and partners across major sport culture moments – demonstrating the versatility of this everyday wardrobe staple.

Embracing an athletic silhouette, the color block head-to-toe fit is crafted with a unique 3D material construction. Incorporating Primeknit fabric – for ultimate comfort – as well as cotton yarns, the soft-to-touch tracksuit is finished with subtle matte detailing and three-stripe branding, while the interior boasts a mesh layer for a technical feel.

Speaking about the new ADIDAS Z.N.E. collection, Tate McRae says: “I spend so much time on the road with my team and being comfy is essential for us all. I am all about sporty style vibes – I need track-style pieces that I can wear from the tour bus to rehearsals and then to hang with my crew go-carting – that’s exactly what ADIDAS Z.N.E. offers. I love the blank canvas aesthetic – it lets me style it how I want and works for so many off-stage moments.”

Speaking about the new ADIDAS Z.N.E. collection and how he likes to wear it, Lamine Yamal says: “Being comfortable is important to me in general. Whether it is on the pitch with my teammates, off the pitch with my friends, or just about the clothes I wear – it matters. My ADIDAS Z.N.E. tracksuit is a look that makes me feel and move as I like to – in my own way.”The FW25 ADIDAS Z.N.E. Collection – featuring signature hoodies, trackpants, tees and shorts – will be available worldwide fromSeptember, 2025, on the adidas website, in stores and via the adidas app.

UNDER ARMOUR LAUNCHES UA HALO

A new design language. A new era of brand expression 

(South Africa, 25 August 2025) – Under Armour is stepping into a new era of footwear with the launch of UA HALO, a collection that reimagines the brand’s design philosophy from the ground up. Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.

At the center of this evolution is a design shift. For the first time in Under Armour’s history, the brand’s iconic double-arch logo doesn’t just serve as a badge representing our performance and innovation but is also functionally integrated into the design. It becomes part of the sneaker’s structure, delivering balance, stability, and support with every stride. It’s a visual signature with real performance benefits, paired with UA’s HOVR superfoam for powerful energy return and impact absorption.

Yassine Saidi, Chief Product Officer at Under Armour says, “Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose and performance.”

“It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand.” 

Shop the UA HALO Racer and Runner shoes and apparel at Under Armour stores nationwide and online at www.underarmour.co.za

Levi’s® Launches the 501® Curve: An Icon Reimagined for Curves

Returning as the face of the Levi’s® Curvy range, Nomzamo Mbatha stole the show at the V&A Waterfront store relaunch to give guests a first look at the new Levi’s® 501® Curve.

(Cape Town, 25 August 2025) — The wait is finally over: Levi’s® officially launched the 501® Curve in South Africa on 8 August 2025 with actress, style icon, and activist Nomzamo Mbatha returning as the face of Levi’s® Curvy and rocking the new 501® Curve.

To celebrate the launch, Levi’s® hosted an intimate brunch that gave guests a first glimpse of the 501® Curve and created space for conversations around style, fit, and identity. Later that evening, the celebration shifted to the Levi’s® V&A Waterfront store relaunch, where Nomzamo introduced another colourway of the 501® Curve.

Staying true to the legacy of the original, the 501® Curve incorporates a high rise, button fly, and straight leg, but with thoughtful design updates. A more contoured hip-to-waist ratio to eliminate back gaping and extra room in the seat and thigh deliver a comfortable, sculpted fit. Crafted to enhance and flatter, this innovative denim offering ensures that more body types can experience the effortless style of the 501® jean.

“We went through many variations and wear-tests to land on this shape, and we feel that it’s a truly authentic 501® jean imbued with Levi’s ® DNA, but for a curvy body that might not have been able to find the right fit with our other 501 ® fits,” says Jill Guenza, VP of Women’s Apparel Design at Levi’s®. “It’s an exceptional moment in our history.”

For Nomzamo, this moment was personal. She began her journey with Levi’s® as a brand promoter during her university days. Today, as the returning face of the Levi’s® Curvy campaign and an icon in her own right, she’s embodying a full-circle moment by coming home to the brand that saw her from the start.

“What an incredible series of events to officially launch the 501® Curve in South Africa,” says Nomzamo. “Surrounded by some of the coolest, most authentic and dynamic people—content creators, fashion voices, and influencers in South Africa—it felt like a true celebration. The 501® Curve makes sense for our women who want to celebrate their curves. To be the face of not only the Curvy range but also the 501® Curve locally is a huge honour.”

Wondering how to style this reimagined iconic fit? Pair the 501 ® Curve with the Shrunken 90s Trucker – a vintage-inspired, cropped take on our classic jacket. Personalize it further with embellishments and customizations, redefining an icon in your own way.

The new 501® Curve is available for purchase in-store nationwide or online.

Gabriel Unigwe in BIRKENSTOCK SS25

A summer of movement, freedom, and effortless style — captured in Cape Town

Cape Town served as the scenic canvas for a new lifestyle feature starring Nigerian creative GABRIEL UNIGWE, styled and produced by independent fashion platform THE BEAU GUIDE, in a visual story that celebrates freedom, travel, and timeless style.

This seasonal editorial spotlights a pair of BIRKENSTOCK EVA silhouettes — the BOSTON EVA and ARIZONA EVA in the refined EGGSHELL tone — styled against the vast coastal beauty of the Mother City. The imagery captures barefoot elegance and a sense of grounded movement, with BIRKENSTOCK styles anchoring every step.

Crafted from one-piece molded EVA, these lightweight silhouettes are water-resistant, easy to wipe down, and perfect for beach settings — blending durability with the timeless, structured aesthetic BIRKENSTOCK is celebrated for. Whether oceanside, in the city, or somewhere in between, the EVA range offers freedom of movement without compromising on elegance.

“There’s a simplicity to these shoes that mirrors the way I want to live — light,grounded, and always moving,” says Gabriel Unigwe, who styled his looks with clean layers and neutral tones to reflect his nomadic spirit.

Shot as a visual travel diary, rather than a traditional campaign, this story is an ode to summer movement, personal style, and the quiet confidence of everyday wear. With a focus on lifestyle and location, it reflects the kind of effortless dressing that’s both practical and beautiful

Shop the latest BIRKENSTOCK styles online at www.bashafrica.com and in BIRKENSTOCK stores across South Africa.