South Africa, 2 September 2025 – Today, adidas’ sporting cultural icons Damian Willemse, Laura Wolvaardt and Rele Mofokeng spearhead the new local FW25 ADIDAS Z.N.E. campaign, A Team Way of Life, in their off-duty style.
Rooted in the sense of belonging that being part of sport creates, the new campaign celebrates the power of a team. Offering unique insight into how the adidas family stay connected with their peers away from the global stage, each show-off the FW25 ADIDAS Z.N.E. uniform, laying the foundations for how A Team Way of Life can be embraced during all off-duty moments.
To showcase this latest style expression, the hero plum and black ADIDAS Z.N.E. two-piece will show up on our athletes and partners across major sport culture moments – demonstrating the versatility of this everyday wardrobe staple.
Embracing an athletic silhouette, the color block head-to-toe fit is crafted with a unique 3D material construction. Incorporating Primeknit fabric – for ultimate comfort – as well as cotton yarns, the soft-to-touch tracksuit is finished with subtle matte detailing and three-stripe branding, while the interior boasts a mesh layer for a technical feel.
Speaking about the new ADIDAS Z.N.E. collection, Tate McRae says: “I spend so much time on the road with my team and being comfy is essential for us all. I am all about sporty style vibes – I need track-style pieces that I can wear from the tour bus to rehearsals and then to hang with my crew go-carting – that’s exactly what ADIDAS Z.N.E. offers. I love the blank canvas aesthetic – it lets me style it how I want and works for so many off-stage moments.”
Speaking about the new ADIDAS Z.N.E. collection and how he likes to wear it, Lamine Yamal says: “Being comfortable is important to me in general. Whether it is on the pitch with my teammates, off the pitch with my friends, or just about the clothes I wear – it matters. My ADIDAS Z.N.E. tracksuit is a look that makes me feel and move as I like to – in my own way.”The FW25 ADIDAS Z.N.E. Collection – featuring signature hoodies, trackpants, tees and shorts – will be available worldwide fromSeptember, 2025, on the adidas website, in stores and via the adidas app.
A new design language. A new era of brand expression
(South Africa, 25 August 2025) – Under Armour is stepping into a new era of footwear with the launch of UA HALO, a collection that reimagines the brand’s design philosophy from the ground up. Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.
At the center of this evolution is a design shift. For the first time in Under Armour’s history, the brand’s iconic double-arch logo doesn’t just serve as a badge representing our performance and innovation but is also functionally integrated into the design. It becomes part of the sneaker’s structure, delivering balance, stability, and support with every stride. It’s a visual signature with real performance benefits, paired with UA’s HOVR superfoam for powerful energy return and impact absorption.
Yassine Saidi, Chief Product Officer at Under Armour says, “Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose and performance.”
“It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand.”
Shop the UA HALO Racer and Runner shoes and apparel at Under Armour stores nationwide and online at www.underarmour.co.za.
Returning as the face of the Levi’s® Curvy range, Nomzamo Mbatha stole the show at the V&A Waterfront store relaunch to give guests a first look at the new Levi’s® 501® Curve.
(Cape Town, 25 August 2025) — The wait is finally over: Levi’s® officially launched the 501® Curve in South Africa on 8 August 2025 with actress, style icon, and activist Nomzamo Mbatha returning as the face of Levi’s® Curvy and rocking the new 501® Curve.
To celebrate the launch, Levi’s® hosted an intimate brunch that gave guests a first glimpse of the 501® Curve and created space for conversations around style, fit, and identity. Later that evening, the celebration shifted to the Levi’s® V&A Waterfront store relaunch, where Nomzamo introduced another colourway of the 501® Curve.
Staying true to the legacy of the original, the 501® Curve incorporates a high rise, button fly, and straight leg, but with thoughtful design updates. A more contoured hip-to-waist ratio to eliminate back gaping and extra room in the seat and thigh deliver a comfortable, sculpted fit. Crafted to enhance and flatter, this innovative denim offering ensures that more body types can experience the effortless style of the 501® jean.
“We went through many variations and wear-tests to land on this shape, and we feel that it’s a truly authentic 501® jean imbued with Levi’s ® DNA, but for a curvy body that might not have been able to find the right fit with our other 501 ® fits,” says Jill Guenza, VP of Women’s Apparel Design at Levi’s®. “It’s an exceptional moment in our history.”
For Nomzamo, this moment was personal. She began her journey with Levi’s® as a brand promoter during her university days. Today, as the returning face of the Levi’s® Curvy campaign and an icon in her own right, she’s embodying a full-circle moment by coming home to the brand that saw her from the start.
“What an incredible series of events to officially launch the 501® Curve in South Africa,” says Nomzamo. “Surrounded by some of the coolest, most authentic and dynamic people—content creators, fashion voices, and influencers in South Africa—it felt like a true celebration. The 501® Curve makes sense for our women who want to celebrate their curves. To be the face of not only the Curvy range but also the 501® Curve locally is a huge honour.”
Wondering how to style this reimagined iconic fit? Pair the 501 ® Curve with the Shrunken 90s Trucker – a vintage-inspired, cropped take on our classic jacket. Personalize it further with embellishments and customizations, redefining an icon in your own way.
The new 501® Curve is available for purchase in-store nationwide or online.
A summer of movement, freedom, and effortless style — captured in Cape Town
Cape Town served as the scenic canvas for a new lifestyle feature starring Nigerian creative GABRIEL UNIGWE, styled and produced by independent fashion platform THE BEAU GUIDE, in a visual story that celebrates freedom, travel, and timeless style.
This seasonal editorial spotlights a pair of BIRKENSTOCK EVA silhouettes — the BOSTON EVA and ARIZONA EVA in the refined EGGSHELL tone — styled against the vast coastal beauty of the Mother City. The imagery captures barefoot elegance and a sense of grounded movement, with BIRKENSTOCK styles anchoring every step.
Crafted from one-piece molded EVA, these lightweight silhouettes are water-resistant, easy to wipe down, and perfect for beach settings — blending durability with the timeless, structured aesthetic BIRKENSTOCK is celebrated for. Whether oceanside, in the city, or somewhere in between, the EVA range offers freedom of movement without compromising on elegance.
“There’s a simplicity to these shoes that mirrors the way I want to live — light,grounded, and always moving,” says Gabriel Unigwe, who styled his looks with clean layers and neutral tones to reflect his nomadic spirit.
Shot as a visual travel diary, rather than a traditional campaign, this story is an ode to summer movement, personal style, and the quiet confidence of everyday wear. With a focus on lifestyle and location, it reflects the kind of effortless dressing that’s both practical and beautiful
Shop the latest BIRKENSTOCK styles online at www.bashafrica.com and in BIRKENSTOCK stores across South Africa.
15TH STORE OPENED IN BALLITO THIS PAST WEEKEND
Johannesburg, South Africa — Following the successful opening of the brand’s 15th store in Ballito this past weekend, South Africa’s leading streetwear powerhouse GALXBOY, today announced that they will be the exclusive merchandise partner for the upcoming Scorpion Kings Live Concert taking place in Pretoria later this month.
This exclusive collaboration brings together two iconic South African forces — the genre-defining duo Scorpion Kings (DJ Maphorisa and Kabza De Small) and GALXBOY, the brand that continues to shape youth culture not just across the continent but across the globe.
In celebration of this epic musical event, GALXBOY is releasing a limited edition t-shirt collection that will drop exclusively for the concert. The collection will be available at the stores, online and at the festival, featuring 4 unique designs, 6 different styles and priced at R600 each.
Fans of both brands can expect bold, collectible designs that capture the energy, flair and unapologetic coolness that they are known for.
“Partnering with Scorpion Kings for their upcoming concert is more than just another merch drop — it’s the growth of the explosive cultural moment we are witnessing right now,” said Thatiso Dube, Founder and Creative Director of GALXBOY. “We are proud to be a part of it, celebrating music, fashion and township culture on a world-class stage. The merch speaks directly to the fans, the streets and the movement at large.”
This announcement comes on the heels of a phenomenal year thus far for GALXBOY, a year of major moves internally. The brand recently made headlines with its another highly successful collaboration with McDonald’s South Africa.
2025 also marked a major expansion for GALXBOY’s physical footprint has announced earlier in the year, with the opening of three new stores across the country in key locations including Sandton City (JHB), East Rand Mall (Ekuruleni) and Ballito Junction (KZN).
Each store has been designed as more than just an everyday retail space — they are creative hubs reflecting GALXBOY’s streetwear legacy and youth-driven identity.
As anticipation builds for the Scorpion Kings concert, fans are encouraged to get their hands on the limited pieces while stocks last. With GALXBOY’s signature aesthetic and the musical genius of the Scorpion Kings, this is one drop you don’t want to miss.
GALXBOY STORES NATIONWIDE
CAPE TOWN
V&A, Wharf Shopping Centre, 19 Dock Road
DURBAN
The Pavilion Shopping Centre, Jack Martins Drive
Ballito Junction Regional Mall, Ballito
JHB
Sandton City, Sandton Drive
Mall of Africa, Magwa Crescent Midrand, Waterfall City
The Zone, 177 Oxford Road, Rosebank
EKURULENI
East Rand Mall, Bentel Avenue, Jansen Park, Boksburg
MP
i’langa Mall, West Acres X38, Mbombela
Highveld Mall, Nelson Mandela Street, Emalahleni
RUSTENBURG
Rustenburg Mall, Swartruggens Road
PRETORIA
Menlyn Park Shopping Centre, Lois Avenue
Co.Space Entrepreneur Village, Havelock Road, Willow Park Manor
POLOKWANE
Mall of the North
GQEBERHA
Boardwalk Mall, Marine Dr, Summerstrand
BLOEMFONTEIN
Mimosa Mall, 131 Kellner Street