Category: Fashion

Johannesburg, South Africa – Fashion season is upon us and Rubicon invites you to step into a realm where time is fluid, elegance is boundless, and African heritage dances effortlessly with the future. Presenting “Ethereal Continuum,” our Spring/Summer 2025 (SS25) collection, a poetic fusion of lightness, movement, and timeless sophistication, debuting at South African Fashion Week.

A COLLECTION BEYOND TIME

‘Ethereal Continuum’ is an exploration of fashion as a bridge between the past, present, and future.

Inspired by celestial rhythms and ancestral wisdom, this collection captures the essence of transcendence and transformation. Airy, flowing silhouettes meet delicate yet purposeful structure, reflecting the duality of softness and strength a signature of the Rubicon woman.

With this collection, Rubicon redefines contemporary African elegance through a palette of sun-washed neutrals, sky-kissed blues, infused with radiant golds and warm earth tones. Fabrics are weightless yet commanding, designed to move with the body like whispers of the wind on the skin, like echoes of heritage woven into the future.

THE ART OF MOVEMENT & STILLNESS

As the world shifts and evolves, ‘Ethereal Continuum’ speaks to an ageless woman in motion bold, yet effortlessly graceful. Each piece tells a story of transformation, from ethereal drapes reminiscent of shifting sands to structured cuts that mirror architectural strength. Embroidered details, handwoven textures, and fluid layering evoke the connection between our past and what lies ahead.

      “We wanted to create a collection this season that feels boundless yet deeply rooted, light yet powerful. ‘Aptly titled Ethereal Continuum’, our pieces embody the spirit of the modern African woman: she is timeless, she is movement, she is evolution” says Hangwani Nengovhela, Founder and Creative Director of Rubicon.

RUBICON AT SA FASHION WEEK

This season of SA Fashion Week showcase is more than a runway; it is a visual symphony of light, motion, and energy.  Rubicion’s ‘Ethereal Continuum’ collection was unveiled at South African Fashion Week SS25 last night at The Forum in Hyde Park where audiences got to witness a seamless flow between delicacy and power, nostalgia and futurism, heritage and innovation.

        “Working on ‘Ethereal Continuum’ felt like stitching together memories from the past and dreams of the future. My future, our future! Every fabric, every movement—it’s our way of saying African elegance isn’t just timeless, it’s transcendent. Being apart of the design team was a such an honour and I hope everyone loves the collection as much as we do and embodies it with grace and youthfulness,” stated the assistant designer Leah Ranoto.

Follow the journey on social media with #RubiconSS25 #EtherealContinuum #SAFW and experience the evolution of African luxury fashion.

Guests in attendance at the showcase last night included Kim Jayde, Minnie Dlamini, Maps Maponyane, Sherinne Winderley, Margo Fargo and Nambita Mpumlwana amoungst others.

For the latest info and updates, check out Rubicon’s social media platform for updates and more information: 

Instagram  @RubiconClothing 

Website      Rubiconclothing.co.za

adidas Originals reveals the next chapter

South Africa: 7^th April 2025: For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.

Originals have always donned the iconic franchises that adidas have given to the world. At the center of the campaign are three silhouettes that have continued to chart a course for the thousands that adopted them across culture: the Superstar II, the Handball Spezial, and the Samba OG. 

At the heart of this concept is the brand’s collaborative vision with celebrated director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which like Originals itself, navigates a space speaking to sport, music and fashion alike. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something truly original — qualities that define both his work and adidas Originals’ iconic silhouettes.

Grevet brings his signature style to an evocative film that captures the essence of originality. Through his lens, we witness the power of those who inspired the thousands that followed in their footsteps—told through masterful juxtapositions where the energy of the crowd sets the stage as we find each Original in their space.

The continuation of the global creative is seen as South Africa’s trailblazers and adidas contracted partners amapiano sensation Focalistic, Singer & Song-writer Shekhinah and Gqom dj & producer Que DJ shot by Cape Town based photographer Sven Kristian, feature in the local execution of the campaign, as they showcase the ‘one’ in a thousand who stand out and lead the way to inspire the next. Shot alongside this trio were industry disruptors, soul singer Bongeziwe Mabandla, djdoowap and indie/rock band internetgirlmusic who showcased the impact of their Original within the music industry supported by footwear models, namely Superstar, Spezial and Samba. 

It just takes one. 

Before there can be a thousand. 

There’s always The Original. 

The film is just the starting point, watch below

Shop the Superstar, Spezial and Samba collection at adidas.co.za and at select adidas retail stores, with prices starting from R1899. Follow the conversation @adidasZA.

(Johannesburg, 19 February 2025) – The Margarita. A drink so iconic it has its own holiday. February 22 may be Margarita Day, but Espolòn knows better—this drink deserves an entire month. So let’s make it official: February is Margarita Month. A whole 28 days to shake, sip, and toast to one of the most legendary cocktails of all time.

This year, Espolòn is here to make sure you don’t settle for a basic Marg. Enter the Grand Margarita, a smoother, richer, and far more impressive take on the classic.

A Drink with History (and Some Mystery)

The origins of the Margarita are as legendary as the drink itself. No one can quite agree on who first mixed tequila, lime, and orange liqueur to create the timeless cocktail.

Some say it was developed in the 1930s by a bartender for a showgirl who only drank tequila. Others believe it was the accidental brainchild of a Tijuana socialite. No matter the tale, one fact remains: the Margarita is a global icon.

For a cocktail with this much history, only the right tequila will do. And no tequila does it quite like Espolòn. Crafted in the highlands of Jalisco, Espolòn is a tribute to Mexico’s rebellious spirit and artistic soul. Founded by Maestro Tequilero Cirilo Oropeza, Espolòn defies convention by combining time-honoured traditions with innovative techniques to create a tequila that’s bold, complex, and unapologetically smooth.

Ordinary Just Won’t Do on Margarita Month

Dare to think beyond the basics this Margarita Month. Because if you’re going to celebrate, do it grand. 

The Espolòn Grand Margarita is a sophisticated take on the classic that swaps triple sec for Grand Marnier Cordon Rouge, bringing in rich cognac depth and bright bitter orange complexity. The result is a Margarita that’s bolder, smoother, and downright irresistible.

Ingredients:

• 2 parts Espolòn Reposado
• 1 part Grand Marnier Cordon Rouge
• 1 part Fresh lime juice
• 5ml part Agave nectar
• Lime wheel garnish and salt

Method:

• Run a lime around the edge of a coupette glass, then dip it into fine salt.
• Combine all ingredients with ice and shake well.
• Double strain into the prepared glass.
• Garnish with a lime wedge or peel.

Margarita Month isn’t about playing it safe. It’s about raising a glass to bold choices, smooth tequila, and doing things differently. Grab a bottle of Espolòn Reposado, mix up a Grand Margarita, and toast to a drink that refuses to be ordinary.

For more cocktails and inspiration, follow Espolòn on Instagram and Facebook.

South Africa, 17 January 2025 – adidas and David Beckham unveil the adidas x David Beckham signature Originals apparel collection, designed in collaboration with David Beckham and inspired by iconic 70s style silhouettes. The collection pays homage to the vintage look of the era but brought up to date through contemporary and unique design hues, making it the perfect off-pitch collection for today’s fashion-conscious individual.

Each article is crafted with attention to detail, using high-quality materials and featuring design elements that are both timeless and modern, from bold prints and vibrant colors to unexpected details and clean lines. The range includes:

• Windbreaker: A sleek hooded windbreaker made from sateen material, featuring an all-over trefoil pattern. It has 3 stripes on the sleeves, an embroidered trefoil logo on the chest, elastic cuffs, front zip pockets, and an adjustable hood. With mesh lining and a full zip closure, it offers a comfortable, regular fit.
• Track Top: Regular-fit track top features an embossed trefoil print, with 3 stripes on the sleeves and an embroidered trefoil on the chest. A ribbed stand-up collar, ribbed cuffs and hem, piping detail, front zip pockets, and a full zip closure completes the look.
• Track Pant: Regular-fit, flared track pants with an elastic waistband and side pockets. Includes an embossed trefoil design, 3 stripes down the sides, and an embroidered trefoil logo. 
• Jersey: A slim-fit long-sleeve jersey with an embossed trefoil print, 3 stripes on the sleeves, and an embroidered trefoil on the chest. It has an overlapping crew neck and cuffed sleeves for a snug fit.
• Tee: A slim-fit, short-sleeve tee featuring elasticated cuffs, raglan sleeves, and 3 stripes along the arms. It is finished with an embroidered trefoil on the chest.
• Short: Classic pinstripe satin shorts with laid-on 3 stripes and an embroidered trefoil logo. They feature a back slip-in pocket and an elastic waistband for a comfortable fit.
• Socks: Complete the look with crew socks featuring engineered stripes and the iconic trefoil logo.

Sam Handy, SVP of Product and Design at adidas said, “We’re always looking at how we can break new ground in the world of football, and what better way to do so than with one of our longest serving and most iconic partners? A name so synonymous with Predator, it was only right we handed over the creative reins to David to enable him to bring his vision to life through an adidas lens. This boot is a true reflection of on-pitch performance combined with luxury lifestyle, elevated to a level never seen before with a Predator boot.”

David Beckham added, “I’ve loved designing this special Predator boot and collection with adidas. It’s great to finally share what we’ve been working on with fans of the adidas Predator and Originals. For the first time ever, this Predator features the iconic trefoil – I asked the question and they said yes… and I’m so proud of how the collection has turned out. It’s fantastic to celebrate 30 years of the Predator and with that, look back at many amazing on-pitch moments for myself and so many others.”

The adidas x David Beckham Predator 24 and Originals apparel collection is available from selected retail stores and www.adidas.co.za/football.