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Johannesburg, South Africa – House of Rubicon delved deeper into their strong heritage as their latest collection was showcased at South Africa Fashion Week this past weekend. Drawing inspiration from the military’s crucial role in safeguarding the ancient Mapungubwe kingdom, Rubicon celebrates its 21st anniversary as a Fashion Institution and cultural cornerstone with its new collection, […]
Shaquille O’Neal, The Brand’s Recently Appointed President of Basketball Kicks Off His Athlete Roster with Sport’s Biggest Rising Star and Brand’s First Major NIL Signing BOSTON, Mass. – October 17, 2023 – Today, Reebok, the iconic and irreverent sports culture brand, announces an official partnership with college basketball champion and fashion superstar, Angel Reese, its first signing […]
South Africa, 13 October 2023 – At a time when the domestic and international football season is in full swing, adidas is launching the Marinerush Footwear Pack, featuring an all new Copa Pure 2 Boot offering and striking blue-toned color updates for the Predator Accuracy and X Crazyfast franchises. The new Copa Pure 2 is for all the football purists who seek […]
In latest move, Reebok is taking bold steps to reclaim its rightful place in performance basketball Download Assets Here BOSTON, Mass. October 13, 2023 – Today, Reebok, the iconic and irreverent sports culture brand announces longtime brand partner and legendary hall-of-famer, Shaquille O’Neal, as the President of Reebok Basketball. The appointment of the newly created […]
South Africa – 6 October 2023 – adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR. A celebration of movement and materiality, the all-black capsule champions the human form, through silhouettes that epitomize power, freedom, and individuality. The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and […]