EXPERIENCE THE PINNACLE OF PRESTIGE AS CURTIS “50 CENT” JACKSONS LUXURY BRANDS SIRE SPIRITS LAUNCH IN SA

50 CENT’S LE CHEMIN DU ROI CHAMPAGNE AND BRANSON COGNAC NOW AVAILABLE IN SA

Johannesburg, South Africa – Curtis “50 Cent” Jackson, acclaimed rapper, actor, and entrepreneur, is set to redefine luxury in South Africa with the introduction of his distinguished globally renowned liquor brands, Le Chemin du Roi French Champagne and Branson Cognac into the South Africa market.

Known for his pioneering spirit and impeccable taste, 50 Cent expands his Sire Spirits portfolio into the South African market, promising an unparalleled experience for local connoisseurs to savour. 

Award winning Le Chemin du Roi Champagne, which translates to “The King’s Path,” is a luxurious champagne brand. Crafted in the renowned Champagne region of France, Le Chemin du Roi offers a selection of premium champagnes, including Brut, Rosé, and Brut Luminous. Each bottle is a testament to traditional craftsmanship, using grapes from some of the most prestigious vineyards in the region. The brand has garnered numerous accolades, including gold and double gold medals at major international competitions. Le Chemin du Roi is celebrated for its elegance, quality, and its embodiment of victory and celebration, making it a preferred choice among celebrities and connoisseurs alike.

Retail Pricing:

  • Le Chemin du Roi Brut: R3 999.99
  • Le Chemin du Roi Brut Luminous: R3 999.99
  • Le Chemin du Roi Rosé: R5 999.99

Branson Cognac is a premium award winning spirit brand, known for its exceptional quality and sophistication. Produced in the esteemed Cognac region of France, Branson Cognac is crafted from the finest Ugni Blanc grapes, distilled twice in copper pot stills, and aged in French oak barrels. The brand offers a range of cognacs, including VS Phantom (Very Special) and VSOP Grande Champagne (Very Superior Old Pale), each known for its distinctive, rich flavour profiles. Branson Cognac has quickly established itself as a favourite among cognac enthusiasts, equally earning prestigious awards such as gold and double gold medals at renowned international competitions. The brand epitomizes luxury and refinement, delivering a superior tasting experience.


Suggested Retail Pricing:

  • Branson VS: R599.99
  • Branson VSOP: R999.99

“South Africa, get ready to elevate your experience to a whole new level. It’s official, we are finally bringing the luxury of LE CHEMIN DU ROI and BRANSON COGNAC to your shores this week.” said Curtis “50 Cent” Jackson. 
 

South African consumers can now enjoy the luxurious taste of Branson Cognac, crafted in the heart of France’s Cognac region, and Le Chemin du Roi Champagne, a symbol of opulence and celebration.


Le Chemin du Roi Champagne and Branson Cognac are available at leading retailers including Makro and Norman Goodfellows nationwide. This marks an exciting milestone as the brand expands its reach into one of the world’s most vibrant and sophisticated markets.

         
 “We are thrilled to have partnered with 50 Cent and the Sire Spirits team to bring Le Chemin du Roi French Champagne and Branson Cognac to the South African market,” stated Mark Louw from the local distributor, CLM Brands. “The Champagne and Cognac categories in South Africa are robust, and we are excited about the impact these exceptional brands will have on our ever-evolving market. Created and owned by 50 Cent himself, these products embody style and sophistication while consistently exceeding expectations on product quality. We look forward to South Africans experiencing the unique excellence that has positioned them among the most exciting brands globally.”

For more information about these exclusive spirits, do check them out on Instagram:

Le Chemin du Roi
@lecheminduroi_sa | @lecheminduroi 

Branson Cognac 
@bransoncognac_sa | @bransoncognac

Kim Jayde Shines in the USA with Forbes, Teases New Episodes of Her Hit Sneaker Show!

Johannesburg,  30 September, 2024 | Award-winning media personality Kim Jayde continues to break boundaries and showcase her vibrant, proudly African heritage. Fresh off her captivating editorial in Dossier Magazine, and after being announced as the host of ‘Taste of Home’, a brand-new YouTube series which features the homes of special guests like Connie Ferguson, DJ Zinhle and Gert Johan Coetzee, Kim touched down in Cincinnati, Ohio in the USA to attend the prestigious Forbes 30 Under 30 Summit.

During the summit, Kim had the unique opportunity to connect with fellow 30 Under 30 alumni from around the globe while enjoying inspiring talks and performances from industry giants like Big Sean, Metro Boomin, Shaboozey and poet/ author Rupi Kaur. This gathering not only highlighted innovation and entrepreneurship but also provided Kim with a platform to share her journey as a proudly African business woman making waves in the fashion and entertainment industries. 

Link to Instagram Post – https://www.instagram.com/p/DAShHOTOo4u/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

While in the USA, Kim seized the chance to meet with Phil Lipschutz, Founder and Owner of the trendsetting sneaker brand ‘Unheard Of.’ Together, they filmed two special episodes of her popular YouTube series, ‘Kickin’ It with Kim Jayde.’ These special episodes, set to premiere in October 2024, will delve into the brand’s exciting collaborations with Adidas and give viewers an exclusive sneak peek at their upcoming drop. The episodes will also share insight into Kim and Phil’s journeys as entrepreneurs from small towns, dealing with challenges like mental health, imposter syndrome and share valuable advice on how to overcome it all to build a successful brand.

Kim’s commitment to celebrating her Zimbabwean roots and South African base, is evident in her work. With every project, she not only represents herself but also stands as a beacon of pride for her heritage. Her vibrant energy and passion continue to inspire many, proving that representation matters, and creativity knows no borders – and she certainly showcased this at Forbes’ 30 Under 30 Summit in Ohio.

“When I was growing up, it wasn’t seen as cool to be African. We always looked to the west to define fashion, music, pop culture etc. In the last few years that’s been flipped on its head,” Kim shares. “Now the world’s eyes are on us and that gives me such a sense of purpose and drive – contributing towards the global narrative of what Zimbabweans, South Africans, and African women are doing. We really are doing some innovative and inspirational things in this world!”

For more updates, follow Kim on her social media pages and subscribe to her YouTube channel – https://www.youtube.com/@KimJayde.

adidas and Manchester United introduce the adidas x MUFC x George Best collection 

−         Collection inspired by the 1967/68 season and features retro long-sleeve jersey, track pants and track top

−         Campaign photography shot by Hollywood actor and United fan, Gary Oldman

−         The collection is available today, via selected adidas retail stores, and adidas.co.za

South Africa, September 30, 2024 – Today, adidas and Manchester United unveil the adidas x MUFC x George Best collection, a range of apparel in homage to one of United’s greatest ever players. The retro collection features a long-sleeve jersey and matching tracksuit, with the design inspired by the club’s memorable 1967/68 European Cup winning season. 

The collection includes:

  • Long-sleeve jersey: Inspired by the blue jersey worn during the European Cup final victory against Benfica and features the iconic 1967/68 City of Manchester coat of arms and adidas trefoil logo in white, with tonal blue three stripes down the sleeves. Signing off the back of the jersey is number ‘7’, the number synonymous with the great George Best. Further detailing includes a ‘George Best’ embroidered signature on the left cuff. 
  • Tracksuit: Track top features ribbed cuffs and a fold-down collar to keep a classic football look, and teams up with slim fit track pants with soft piqué fabric. Both the top and pants include the 1967/68 City of Manchester coat of arms and trefoil logo in white, alongside the iconic number ‘7’ on the front. The track top also includes the George Best embroidered signature on the left cuff.

The adidas MUFC x George Best collection is available to purchase now from selected adidas retail stores and adidas.co.za

GALXBOY & ROCKING THE DAISIES COLLABORATE FOR LIMITED EDITION RANGE

Cape Town, South Africa –  Get ready to rock your style at Rocking the Daisies 2024! This year, we’re excited to announce an exclusive merchandise collaboration with GALXBOY, the iconic South African clothing brand known for its vibrant designs and authentic cultural flair. From October 3 to October 6, festivalgoers will have the chance to grab limited-edition pieces that celebrate both the spirit of the festival and the essence of South African fashion.

Stand out in bold, eye-catching apparel that fuses music and artistry, while supporting local talent. These exclusive items promise to be a must-have, offering festivalgoers a stylish way to remember the unforgettable Rocking the Daisies 2024 experience.

In addition to the exciting merch drop, GALXBOY and Rocking the Daisies teamed up for the 2024 Festival Talent Search competition, which has highlighted some of South Africa’s brightest budding designers. These young creatives were invited to submit five original looks, which were judged by a select panel of industry experts.


Now, the competition has been narrowed down to the Top 5 designers, who will showcase their collections at the Rocking the Daisies Fashion Showcase during the festival. Each designer’s collection will be aligned with the festival’s 2024 theme: “Into the Stars”. The winner will be announced at the festival after the fashion showcase.

The winning designer will receive a cash prize of R20,000 and, more excitingly, the opportunity to collaborate on the Rocking the Daisies 2025 capsule collection. Additionally, the winner will embark on a one-week internship with the Founder and Creative Director of GALXBOY, offering them valuable insight into the business of fashion.


The Top 5 Designers competing for this prestigious award are:

  • Zeshaan Samodien – @zeshaanhaku
  • Kgopotso Malefo – @kgopotsobabe
  • Itumeleng Pheto – @itu.pneto
  • Tadiwanshe Karen Kaparipari – @_k.kaparipari
  • Rauna Ndeilenga – @ndonamartin


GALXBOY Founder and Creative Director Thatiso Dube stated “We’re excited to witness these talented young designers take to the RTD runway and showcase their looks. More importantly, we’re committed to nurturing the next generation of South African fashion creatives.”


For the team behind Rocking the Daisies, this collaboration is about celebrating the unique subculture of Festival Fashion and shining a spotlight on South African talent. “We recognise the importance of festival fashion in shaping subcultures and trends. Through this collaboration, we aim to highlight the creativity and innovation emerging from the South African fashion scene.”

For more information about the limited-edition merch, the Festival Talent Search or ticket info, visit www.rockingthedaisies.com 

Don’t miss your chance to purchase this exclusive limited-edition range from October 3 to October 6, 2024, only at Rocking the Daisies!

Rocking the Daisies is the ultimate destination to celebrate summer. Tickets are selling fast, so grab yours now and get ready to dance among the 

STAR-STUDDED LINE-UP GOES ON TOUR WITH LYFE 

 OFFICIAL COUNTDOWN TO THE ULTIMATE SUMMER CELEBRATION  HAS BEGUN 
 


Johannesburg, South Africa – With just 16 days to go until one of the most highly anticipated lifestyle events of the year, Y, South Africa’s premier youth radio station, is once again set to ignite the party season with LYFE ! 

This October, Y is throwing not one, not two, but three incredible parties that are larger than LYFE, featuring the dopest lineups in Cape Town, Durban, and Johannesburg.

Prepare for three cities, three parties, and three LYFE-changing experiences filled with immersive activations and the unmistakable sound of Y talent. 


On top of the already stellar lineup featuring Y’s hottest talent, additional performers have been confirmed for each city. Kicking off the tour on Saturday, 12 October at Botanik Social House, hitmaker Dlala Thukzin has been added to the roster. Next stop is at the Villa in Durban on the 19th of October, featuring the super talented Oscar Mbo. The final leg of the tour concludes on October 26th at 1 Fox with Mzansi favs Major League DJz and Usimamane alongside LeeMcKrazy and Scotts Maphuma.

They will join Y’s very own Ayanda MVP, Crisp, Venom, SUPTA, Fif_Laaa, Pedabotic, ZanD, Just Mo, Majorsteez, Samba, Fae-Fae, Nia Brown, Mthaux, Shamiso, FreshByCaddy, Yvette Floss, Xtremme, Okay Wasabi, Hype the Innovator, Tulz Madala, Dimpho, Thabo X and Sizwe M.

Not only does LYFE create a platform for individuals to connect with the culture but immerses them in the vibrant worlds of Lifestyle, Fashion and Entertainment. This year, LYFE on TOUR will transport attendees into a world of fantasy, blending the nostalgic charm of traditional carnival festivities with a modern glow-in-the-dark musical journey.

Mark Your Calendars!

Get ready to groove across the country this October. Dress to impress and prepare to have the time of your LYFE!

Limited Tickets available from R200 at Webtickets.

Tune into Y on the YFM App, OpenView, DStv Channel 859, or FM 99.2 for the latest updates and tour details.

WHAT YOU NEED TO KNOW ABOUT LYFE

 Date:          Saturday, 12 October 2024

Venue:        Botanik Social House, Cape Town

Date:          Saturday, 19 October 2024

Venue:        Durban at the Villa, Durban

Date:          Saturday, 26 October 2024

Venue:        1 Fox, JHB

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