DOUBLE.D PROPERTY CONSULTANTS PUNCHES THROUGH THE BILLION RAND SALES THRESHOLD
South Africa, Cape Town, 7 November 2025; Double.D Property Consultants, a rapidly growing boutique real estate advisory based in Cape Town, has surpassed the R1 billion sales mark in just over two years. Since launching in early 2023, the firm’s personalised concierge-style approach and deep knowledge of the luxury property market have propelled it into the top tier of Cape Town’s residential real estate sector and disrupted the industry.
Founded by industry doyenne Denise Dogon – a name synonymous with South Africa’s luxury property market – Double.D marked her return from semi-retirement in 2023 at the age of 74. Responding to continued demand from local and international buyers for her expertise, Dogon, who set the benchmark for South Africa’s highest residential sale of R290 million in 2016 through her previous company, launched the firm to deliver bespoke, client-focused property services built on relationships, discretion, and speed.
“With demand outstripping supply, Double.D has positioned itself as the Off-Market specialists. Our relationships, reach, and tailored service allow us to offer clients privileged access to Cape Town’s most exceptional homes before they reach public listing,” says Denise Dogon, CEO of Double.D Property Consultants.
“We deliberately stepped away from the traditional corporate model,” says Dogon. “Instead of a head office, we meet clients where they’re most comfortable. Also, our digital-first approach allows us to work quickly while building genuine relationships and maintaining absolute discretion.”
From Left to Right: 1 Pinmore, V&A Waterfront; 113 Kloof Road and 379 Ocean View Drive, Bantry Bay
Significant Sales and Market Impact
Since opening its doors, Double.D Property Consultants has completed 115 premium residential property transactions, predominantly along Cape Town’s sought-after Atlantic Seaboard. Among these, a Bantry Bay property was resold just 11 months after purchase, with an astonishing R22 million increase in value.
Notable transactions include a R90 million gentleman’s estate in Franschhoek, a R40 million home in Llandudno, and two Constantia residences sold at R35 million and R48 million respectively – all of which were closed within the past 18 months. The team also sold three luxury apartments at Clifton’s blue-chip Eventide building, totalling R103 million, and recently concluded a R40 million transaction of a Pinmore apartment in the highly desired V&A Waterfront Marina.
Latest listings include the sole mandate of One Victoria Road, a double-story penthouse offering 360 degree vistas of mountain and ocean – priced at R65 million
One Victoria Road, Clifton, Cape Town
A Growing Team of Experts
From the outset, Denise Dogon was joined by Vicky Atlas, one of the most respected agents on the Atlantic Seaboard. The team has since grown to include ten specialists, each bringing a wealth of knowledge and a client-first approach to the business.
In August 2024, Jacques Weber, a well-established real estate professional with experience in both the residential and commercial sectors, joined the team. In just over a year, Weber has secured more than R400 million in transactions and has now been appointed Managing Director and shareholder.
Adding to the strength of the firm’s network, Janez Vermeiren, a prominent media personality, has joined the consultancy, expanding its reach and influence.
“Cape Town’s property market is booming as we head into the summer season, with growing interest from both local and international buyers. This momentum is driving the luxury property sector, and our team is perfectly positioned to capitalise on it,” says Jacques Weber, Managing Director of Double.D Property Consultants.
From Left to Right: 365 Ocean View Drive, Fresnaye; Rathfelder Avenue, Constantia and Dovenby Apartments, V&A Waterfront
Riding the Wave of Market Growth and Semigration
Double.D Property Consultants continues to experience growth in the semigration market, as individuals and families from Gauteng and KwaZulu-Natal move to Cape Town seeking a better quality of life. At the same time, international interest from investors keen to gain a slice of Cape Town’s iconic Atlantic Seaboard continues to rise. Double.D’s flexible business model and team of experienced advisers enable them to move quickly and protect client confidentiality at all stages of the process.
“More than half of our current clients are relocating from Gauteng or KwaZulu-Natal,” Weber notes. “This movement, combined with sustained international interest, has positioned Double.D at the forefront of Cape Town’s evolving property landscape.”
Billion-Rand Milestone
In just over two years, Double.D Property Consultants has established itself as a leading player in South Africa’s luxury property sector, surpassing R1 billion in sales and poised for more record-breaking numbers this summer.
“We are just getting started. As the luxury residential market continues to grow, we remain focused on providing discreet, results-driven advisory services to buyers and sellers, both local and international,” says Dogon, CEO of Double.D Property Consultants.
About Double D Property Consultants
Double.D Property Consultants is a Cape Town-based boutique real estate advisory founded in 2023 by industry veteran Denise Dogon. The firm specialises in premium residential and select commercial properties, combining personalised concierge-style service with deep market expertise. Known for its discretion, speed, and strong local and international networks, Double.D has completed over R1 billion in transactions in just two years.
For further information, contact Jacques Weber, Managing Director of Double D. Property Consultants at jacques@doubledprop.com, or visit www.doubledprop.com.
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