Posts in Category: Culture
CELEBRATE SPECIAL CONNECTIONS THIS FESTIVE SEASON AT THE SOIRÉE: FESTIVE EDITION
Presented by Stella Artois, the event features Amanda Black, Khuli Chana, Langa Mavuso, and a bespoke grooming experience with actor Thapelo Mokoena
Johannesburg, December 5th, 2024 – Set to be holiday season highlight, the highly anticipated Stella Artois Soirée returns with its Festive Edition on December 21. Taking place at picturesque Toadbury Hall, just outside Johannesburg, the event promises top-tier entertainment and curated lifestyle experiences, perfect for a get-together with friends & family.
The Soirée: Festive Edition will deliver a musical feast, featuring an outstanding line-up of South Africa’s finest musical talent including the soulful Amanda Black, electrifying Khuli Chana, and the dynamic Tresor and Langa Mavuso, Nanette, Sumthin Brown, Fiflaa and Odessa.
Reflecting on the festive season, singer and songwriter Langa Mavuso says: “This time to pause and celebrate the love and joy with those closest to my heart is so important. Some of my most cherished memories are of gathering with my family, singing, laughing, and simply being present with one another. Being part of The Soirée: Festive Edition this year allows me to bring that same energy to others, spreading the warmth and magic of this special time through music.”
Stella Artois, originally brewed as a holiday beer, continues to inspire moments of celebration during the festive season.
Guests at The Soirée: Festive Edition are invited to immerse themselves in this centuries-old heritage and tradition by enjoying Stella Artois beer and participating in the Draft Masterclass to learn the art of pouring the “perfect serve”.
They will also be able to dive into the festive spirit by exploring a charming Christmas market filled with exclusive branded treasures, perfect for holiday gifting. Gentlemen can indulge in a bespoke grooming experience hosted by Thapelo Mokoena and his Bakoena Brands, offering a touch of luxury and style. Food enthusiasts, meanwhile, will also be spoiled for choice, and are promised a culinary journey to delight every palate with a delicious mix of bao buns, dim sum, and spring rolls crafted by Gourmet Gimb, for seafood lovers, the ocean’s finest from The Prawnery, while hearty ribs and wings from The Wing Republic add bold, satisfying flavours. More delicious options await including curated picnic hampers.
“The Soirée: Festive Edition is about more than just entertainment—it’s about creating memories and cherishing the people we hold dear. As Stella Artois was originally brewed as the beer for the holidays, this event is a celebration of that heritage. We’ve always stood for meaningful connections, and The Soirée brings that philosophy to life. We look forward to welcoming guests to a celebration filled with joy, laughter, and shared moments worth more, lasting a lifetime,” says Estee Burger, Marketing Manager for Stella Artois.
Save the Date:
Join us on December 21, 2024, at Toadbury Hall for The Soirée: Festive Edition and make time to cherish the season in The Life Artois. For tickets go to howler.co.za.
LEVI STRAUSS & CO CELEBRATES 30 YEARS IN SOUTH AFRICA
The global denim lifestyle apparel leader is focused on its direct-to-consumer and brand-led strategy to continue winning with fans in the market.
JOHANNESBURG, SOUTH AFRICA, Tuesday, December 3, 2024 – In November, Levi Strauss & Co. (LS&Co.) celebrated its 30th anniversary since entering the local market. Over three decades, it has grown from operating a single store to owning and operating over 34 brick-and-mortar locations across the country. Today, Levi’s® is at the center of culture in South Africa, and as a direct-to-consumer (DTC), denim lifestyle leader, focused on its long-term ambition of becoming a $10 billion company globally.
“Thirty years ago, LS&Co. was one of the first multinational companies to establish a presence in post-Apartheid South Africa. We created job and economic opportunities, planting what would be the seeds of our DTC-first presence in this market. Since 1994, the LS&Co. presence has grown as we stood alongside our fans during milestones such as Levi’s® Original Music and the Red for Life HIV/Aids awareness program,” said Amisha Jain, SVP & Managing Director, South Asia, Middle East and Africa, Levi Strauss & Co.
Winning with women through the strength of the brand
Over the past 30 years, Levi’s® has extended its offerings and developed new lines, including Levi’s® Curvy, which speaks to the deeper role of fashion in enhancing South African women’s identities. Actress Nomzama Mbatha was chosen to be the face of the line in South Africa, representing the brand’s efforts to speak to the local market and advocate for body positivity and self-acceptance.
This year, Levi’s® Curvy grew by 42% in terms of revenue compared to the previous year and helped us increase our overall women’s share of business in South Africa. The Levi’s® Curvy line demonstrates the brand’s commitment to remaining at the center of culture, understanding of its South African fans, and speaks to the focus the brand puts on its customers.
Focusing on the fans
The brand continues to double down on its DTC-first strategy, and is committed to delivering the best shopping experience. Beyond the 11 NextGen Indigo stores across South Africa, LS&Co. is also driving digital growth with a seamless online and offline customer journey. This is also reflected in the Sandton and Rosebank stores, which are spaces centered around bringing together the fashion, art, and creative communities.
Looking ahead
As LS&Co. celebrates three decades in South Africa, the company remains dedicated to becoming a true fan-obsessed, world-class retailer by continuing to partner with its employees and loyal fans.
Y CONFIRMED AS OFFICIAL JOBURG SUPER KINGS RADIO PARTNER FOR THE 2024/2025 SA T20 SEASON
Johannesburg, South Africa – Y, South Africa’s premier youth radio station that speaks directly to the vibrant young adult market, is thrilled to announce its official partnership with the Joburg Super Kings for the upcoming 2024/2025 South Africa’s T20 Season.
This exciting collaboration promises to elevate the cricket experience to new heights, bringing fans closer to the action than ever before.
As the Joburg Super Kings prepare for an electrifying third season of the South African T20 competition, Y is stepping up to amplify the buzz, energy and passion that surrounds one of South Africa’s premier cricket franchises.
Starting next month, Y will be at the heart of the action, delivering exclusive content, stadium activations, and live updates that will keep listeners fully immersed in the excitement of the Joburg Super Kings’ matches.
“We’re beyond excited to be the official radio partner for the Joburg Super Kings,” said Y’s Managing Director, Haseena Cassim. “Our audience is passionate about sport, and we’re committed to bringing them closer to the game they love – cricket. This partnership allows us to provide an unrivaled fan experience, from on-the-ground vibes at Wanderers Stadium to exclusive behind-the-scenes content and exciting giveaways. It’s going to be a season like no other!”
As part of the partnership, Y will be ramping up the energy at Wanderers Stadium, the home of the Joburg Super Kings, with on-the-ground activations that bring the vibrant station’s signature energy to every corner of the stadium. Fans can expect to experience the full force of Y’s unique brand – a perfect blend of cricket, music, and unmatched hype. Whether it’s exclusive interviews with players, live match commentary, or thrilling digital content, Y will ensure fans never miss a moment of the action.
“We are absolutely delighted to partner with Y, a station that shares our passion for connecting with the next generation of fans,” said Ankit Baldi, Director & Head of Franchise Joburg Super Kings.
“The collaboration allows us to bring the excitement of the Joburg Super Kings directly to the people’s homes. Together with Y, we aim to create a dynamic platform that connects us with cricket lovers in Johannesburg, in line with our theme – To Joburg We Belong.”
From the crack of the bat to the roar of the crowd, Y will be there to capture every exhilarating moment and deliver it directly to its audience. Fans can tune in for exclusive live broadcasts, special match-day programming, and more.
This is cricket like you’ve never experienced before – brought to you by Y, where the cricket party, is just getting started!
For more information, updates, and exclusive content throughout the 2024/2025 SA T20 season, be sure to stay tuned to Y – the official radio partner of the Joburg Super Kings.
Don’t miss out on any of the cricket action – it’s all coming your way, only on Y!
Y Social Media handles:
X @YFM
Instagram @YFM
Joburg Super Kings Social Media handles:
X: @JSKSA20
Instagram: @joburgsuperkings
YouTube, Facebook: @JoburgSA20
#Y #JoburgSuperKings #T20Season2024 #CricketVibes
Kim Jayde Shines in the USA with Forbes, Teases New Episodes of Her Hit Sneaker Show!
Johannesburg, 30 September, 2024 | Award-winning media personality Kim Jayde continues to break boundaries and showcase her vibrant, proudly African heritage. Fresh off her captivating editorial in Dossier Magazine, and after being announced as the host of ‘Taste of Home’, a brand-new YouTube series which features the homes of special guests like Connie Ferguson, DJ Zinhle and Gert Johan Coetzee, Kim touched down in Cincinnati, Ohio in the USA to attend the prestigious Forbes 30 Under 30 Summit.
During the summit, Kim had the unique opportunity to connect with fellow 30 Under 30 alumni from around the globe while enjoying inspiring talks and performances from industry giants like Big Sean, Metro Boomin, Shaboozey and poet/ author Rupi Kaur. This gathering not only highlighted innovation and entrepreneurship but also provided Kim with a platform to share her journey as a proudly African business woman making waves in the fashion and entertainment industries.
Link to Instagram Post – https://www.instagram.com/p/DAShHOTOo4u/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
While in the USA, Kim seized the chance to meet with Phil Lipschutz, Founder and Owner of the trendsetting sneaker brand ‘Unheard Of.’ Together, they filmed two special episodes of her popular YouTube series, ‘Kickin’ It with Kim Jayde.’ These special episodes, set to premiere in October 2024, will delve into the brand’s exciting collaborations with Adidas and give viewers an exclusive sneak peek at their upcoming drop. The episodes will also share insight into Kim and Phil’s journeys as entrepreneurs from small towns, dealing with challenges like mental health, imposter syndrome and share valuable advice on how to overcome it all to build a successful brand.
Kim’s commitment to celebrating her Zimbabwean roots and South African base, is evident in her work. With every project, she not only represents herself but also stands as a beacon of pride for her heritage. Her vibrant energy and passion continue to inspire many, proving that representation matters, and creativity knows no borders – and she certainly showcased this at Forbes’ 30 Under 30 Summit in Ohio.
“When I was growing up, it wasn’t seen as cool to be African. We always looked to the west to define fashion, music, pop culture etc. In the last few years that’s been flipped on its head,” Kim shares. “Now the world’s eyes are on us and that gives me such a sense of purpose and drive – contributing towards the global narrative of what Zimbabweans, South Africans, and African women are doing. We really are doing some innovative and inspirational things in this world!”
For more updates, follow Kim on her social media pages and subscribe to her YouTube channel – https://www.youtube.com/@KimJayde.
POPULAR TALK SHOW CHANNEL ‘AFTER DARK’ RETURNS FOR SECOND SEASON
A NEW CHAPTER IN AUTHENTIC CONVERSATIONS BEGINS
Johannesburg, South Africa – Kayise Ngqula, the dynamic powerhouse force behind the brand that champions authenticity and vulnerability, is thrilled to announce the highly anticipated return of her YouTube talk show, “After Dark with Kayise.”
Launched in 2020, just a year after her husband’s passing, the show was designed to delve into and spark conversations about loss, human connection, healing, and personal growth. It quickly became a success, drawing hundreds of thousands of viewers from around the world.
Season two introduces a refreshed format, promising a new and insightful take on life’s most profound conversations. It will once again showcase a blend of public figures and ordinary people discussing genuine topics.
“After Dark with Kayise” has always been more than just a talk show; it’s a vibrant extension of Kayise’s commitment to fostering genuine human connections and supporting personal growth. As the centerpiece of her brand, the show embodies Kayise’s dedication to bridging gaps through open-hearted dialogue and shared experiences.
The return of “After Dark with Kayise” marks a new chapter in creating a safe space for candid discussions on relationships, personal growth, and the journey towards self-mastery. With each episode, Kayise continues to explore the delicate balance between light and darkness, reflecting on the universal experiences that connect us all while delving into the complexities of the human experience.
Kayise is rooted in authenticity, vulnerability, and empathetic connection.
The essence of the brand is to amplify these values through meaningful conversations that resonate deeply with individuals seeking to illuminate their inner selves. The show’s creative strategy is designed to build a robust online presence, foster a supportive community, and attract brand sponsorships that align with these principles.
“After Dark with Kayise” is not just an online show; it’s a movement towards embracing our shared humanity and inspiring personal growth through authentic dialogue. I invite everyone to tune in and be part of this empowering journey” affirmed Kayise Ngqula as the first episode went live last night.
Her presence as a thought leader is amplified through “After Dark with Kayise”, leveraging her life experiences and personal anecdotes to engage audiences in transformative dialogues. By strategically positioning her brand in the realm of influential conversations, Kayise is set to inspire a collective evolution towards self-mastery and growth.
To celebrate the launch, viewers are invited to subscribe to the “After Dark with Kayise” YouTube channel and join the conversation on social media.
Connect with Kayise and the show on Instagram @kayise_ngqula and @afterdark_withkayise, and don’t miss an episode by subscribing to the YouTube channel here. Also check out her out on Facebook, X and Tiktok