adidas Unveils New Squat-Proof Optime Collection, Designed To Train Like An Olympian, Fronted By Jo-Ané du Plessis.

• From super sets on the squat rack to post workout meet-ups, the SS25 adidas Optime squat-proof leggings elevate confidence in the gym and beyond, blending support, style and freedom of movement, no matter what the day brings
• Showcasing the new strength-tailored, squat-proof apparel Olympian, Jo-Ané du Plessis debuts the collection
• Engineered for advanced coverage, SS25 adidas Optime features next-to-skin adimove material and leading adidas technologies for expert support through every move, available from 17 January.

South Africa, 03 February 2025 – Today, adidas Training introduces its new squat-proof apparel offering – SS25 adidas Optime – designed to help elevate confidence in the gym and beyond whilst blending support and style, no matter what the day brings. Following insight that three-quarters of gym-goers experience clothing issues when working out– holding them back from achieving their personal best and heightening feelings of gymtimidation – the collection keeps functionality and unrestricted movement front of mind, providing performance-first benefits with adidas’ leading material DNAs.

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Designed to seamlessly transition from workout to everyday wear, the hero pieces fronted by a 4 and 5-inch short and 7/8 legging in a pure ruby colourway leave athletes feeling stable, secure and sculpted. Each piece is made with recycled materials and incorporates adidas’ tech-first, squat-proof material constructs. Key features include:

• ADIMOVE 2.0 and Lycra Sport material: incorporating materials for added squat-proof coverage when performing lower body exercises, the pieces also provide a reliable 4-way stretch and lasting shape so the wearer can have confidence in receiving all-round support and unrestricted movement
• CLIMACOOL technology: helping athletes beat the heat, the apparel is built with sweat wicking CLIMACOOL technology and absorbent materials to leave them feeling cool and dry after a heavy weight session
• Comfort meets functionality: Helping athletes to stay locked in, the SS25 adidas Optime shorts and leggings feature a strategically placed side panel and high waistband for a sculpted feel, with the secure side stash pocket providing easy access to everyday essentials.