Absa returns as Betway SA20’s Official Banking Partner for another three years

Absa and Betway SA20 join forces for an unmissable cricketing experience for a second season.

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Johannesburg, 13 October 2025 – Absa is proud to announce a return as the official banking partner for Betway SA20 in a new three-year-partnership. This comes after a successful Season 3 collaboration.

The extension of the partnership embodies Absa’s ‘Your Story Matters’ ethos, focusing on creating meaningful opportunities, empowering future generations and enhancing the customer journey, but also providing life-changing opportunities for cricket fans across the country.

Speaking about this exciting partnership, Tshipi Alexander, Interim Managing Executive: Unsecured Lending at Absa Personal and Private Banking says, “We at Absa are excited to continue our journey with Betway SA20 as the official banking partner for the next three years. Our customers remain at the heart of everything we do, and through this partnership we can continue fostering meaningful connections and rewarding our loyal customers this summer.

We look forward to offering exclusive experiences such as instant giveaways and engaging activations. By signing up at our in-stadium activations, Absa cardholders can enter the Absa Card Play of the Day and stand a chance to win up to R200 000. We are bringing all the fun and excitement to our customers this festive season.

“Beyond the thrilling matches, our loyal customers will be rewarded before the games start. They will receive discounted tickets when they purchase using their Absa cards; instant giveaways at every match and stand to win the grand prize trip to India and many more rewards”.

Here’s what’s in store for Absa cardholders at the matches:

·       The Absa Card Play of the Day: Absa cardholders can swipe or tap their cards to win up to R200 000 at every live match by registering at our in-stadium activations. Non-cardholders can also participate by signing up for an Absa account at the stadium.

·       Fast track access: Absa cardholders will enjoy quick access lanes at the stadium for the final match.

·       Park and Ride: Absa cardholders will enjoy exclusive access to a convenient park and ride service for the final match, ensuring a seamless and stress-free travel experience.

·       Grand prize draw: Two lucky couples will win an all-expenses-paid trip to India for a bespoke Indian Cricket Experience – an unforgettable journey celebrating the spirit of the game in its birthplace.

·       Building on these activations that elevate the consumer experience, Absa introduces The Absa Moneyball – a gamified innovation that transforms every dot ball in the Betway SA20 into a savings moment. This initiative spotlights the Absa Savings Coach, turning one of the most overlooked aspects of cricket into a powerful metaphor for financial growth and smart money habits.

The Betway SA20 tournament promises to bring fans across different continents and cultures, it is a sporting experience like no other, weaving in the festive season’s energy.

The tournament will be held from 26 December 2025 to 25 January 2026, across various provinces, starting with the first match where MI Cape Town will begin the title defense against Durban’s Super Giants at Newlands in Cape Town.

For further information follow us on IG @absa.southafrica | #YourStoryMatters

For more information on Betway SA20, visit the website here to register and be the first to get your hands on tickets for the 2025/2026 season this October.