Category: Television

Trace, in the presence of the honourable French Minister Elisabeth Moreno and South African partners, today formally announced the inauguration of Trace Academia in South Africa, and the signing of a protocol of cooperation between Trace, Senghor University in Egypt, and Agence Française de Développement (AFD), to create a training programme to develop and support the professionalization of the creative and cultural sector in Africa.

Elisabeth Moreno, the Minister for Gender Equality, Diversity and Equal Opportunities (travelling as part of the French presidential visit to South Africa this week) together with the Co-Founder and Executive Chairman of Trace, Olivier Laouchez and Trace Academia Co-MD, Prejlin Naidoo, launched the company’s latest youth empowerment programme.

Trace Academia is a free online vocational training platform built for young South Africans looking to build their skills to find or create jobs. Created in response to the high rate of youth unemployment in South Africa and the continent, Trace Academia will focus on empowerment through educating and training young people.

More than 50% of Africa’s population is under 25 years old. The youth are struggling with the effects of a longstanding economic and psychological crisis. The reach of the global pandemic has further accelerated the need for new approaches to education.

Trace Academia courses are created in collaboration with leading companies, institutions and experts to ensure that the skills provided are well matched to market needs. A localised, interactive and entertaining course format keeps the learner’s attention and significantly improves course completion rate.

Trace Academia will primarily target young South Africans in its inaugural year. The platform will launch with several locally produced training courses including Get Started with Digital Marketing (Grow with Google), How to Become a DJ (Trace), Spark your Interest in Electricity (Schneider Electric), Become a Successful Entrepreneur (Valued Citizens & UJ), Become a Real Handyman (Leroy Merlin) and Own Your Situation (Durex). Trace Academia will take the learner through the journey towards skill acquisition.

The Trace Academia platform will offer:

• Vocational Training
• Entrepreneurial courses
• Soft Skill and Well Being courses
• Social Learning Features
• Job Information

Learning Engagement – Engaging content keeps the learners’ attention and maximises completion
Testing and Certification – Course certified by industry leaders providing credibility and applicability
Employment Opportunities – Learners are connected to an ecosystem of employment enablers

With the mammoth goal of training over 25 million youth by 2025, Trace Academia aims to develop hundreds of courses to help empower these young people to become employable or become employers.

Part of the launch centred on the signing of a protocol of cooperation between the Agence Française de Développement (AFD), Senghor University in Egypt and Trace to establish a partnership to support the development and professionalisation of the cultural and creative sector in Africa through the Trace Academia programme. AFD’s financing of €650k will cover a training course dedicated to understanding the challenges of the sector and providing workable solutions. The learning content of the training is to be developed through this partnership between Senghor University in Egypt, Trace and Campus AFD, AFD’s training centre.

Johannesburg, South Africa – SABC 2’s new reality THE COOLEST OG’S premiered last Sunday evening, introducing us to 12 colourful senior citizens, all gunning for the chance to win a whooping R100 000 cash prize.

Battling it out for the title of The Coolest OG, the contestants got to share their fashion swag with the viewers giving us a sense of their style.

This weeks’ episode will feature the music challenge allowing the contestants to explore their wildest musical dreams. The OG’s get to record a song and shoot a music video. Each of them get a chance to work with the professional sound engineer to record an explosive track and then shoot a music video for their song. The goal: Blow the judges away. The tracks they recorded range from amapiano to hip hop to kwaito to house, dance and pop music.

SNEAK PEAK

More reality for you, every Sunday night at 18:30 only on SABC2.

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JOHANNESBURG, SOUTH AFRICA – Hennessy proudly announced an expansion of its partnership with the National Basketball Association (NBA), which makes it the first global spirit partner in the franchise’s history.

This ushers in a new chapter in the relationship, with a synergy that celebrates everything that pushes the spirit of the game forward. As a brand that’s deeply entrenched in urban culture globally, with a passion for game-changers – those who Never Stop. Never Settle – the relationship is a perfect fit with Hennessy’s long-standing ethos.

To celebrate locally, Hennessy has partnered with TV personality and basketball fanatic Scoop Makhathini to bring courtside to South African fans with his popular lifestyle show Catching Waves.
Over the next few months, the Catching Waves series will feature a star-studded celebrity line-up going head-to-head in a Hennessy x NBA series of basketball challenges. In addition they break down some of the motivators that help them to forge forward and live the Never Stop. Never Settle attitude in everything they do.

Season Guests include:

• TV Personality and Actress Pearl Thusi
• Multi-talented choreographer, dancer and actress Bontle Modiselle
• Award winning TV presenter, model and sneaker fanatic Kim Jayde
• Hiphop Artist FLVME
• Photographic genius Young Stilo
• Hiphop Artist 25K
• Culture Connoisseur MKay Frash
• Basketball Sensei Mogal ‘Juice’ Ndlovu

Alongside this, there will also be interactive Hennessy x NBA pop-up activations at select locations within Johannesburg, where fans will have an opportunity to watch Scoop and fellow guests battle it out on court. Fans will also be able to show off their skills and shoot their shot for the chance to win exclusive Hennessy x NBA merchandise.
A trailblazer in the urban culture space who has a strong affiliation with both brands, Scoop has a deep passion for the game.

           ‘I am honoured and excited to be chosen as the SA ambassador for the Hennessy x NBA campaign. I have always loved basketball – it’s a sport that has provided me with many great life lessons over the years, both on and off the court. Through this partnership, we have a real opportunity to showcase the talent we have in this country and to celebrate South Africa’s vibrant basketball culture. From adopting the fashion and style to mentions by hip hop artists and the burgeoning movement of local basketball players, South Africans have welcomed the sport with a lot of enthusiasm’ stated presenter Scoop Makhathini.

‘We are looking forward to partnering with Scoop – a fellow South African who embodies our 250 year ethos of Never Stop. Never Settle. As a game-changer in the urban culture space for over 14 years, as well as an avid basketball support, he was an obvious choice for us.’ adds Brand Manager for Hennessy SA, Khomotso Ledwaba.

Julie Nollet, Hennessy global CMO concludes by saying that the NBA is more than basketball, and Hennessy is more than cognac, ‘We represent global communities, and this partnership empowers us to support a game and culture that  brings people together through entertainment and camaraderie despite the current challenges faced  by fans around the world. We share the NBA’s core values of integrity, teamwork, respect and innovation,  which are more powerful than ever as we work to inspire and unite people across the globe. Both brands share a drive to push beyond the expected, a respect for heritage and dedication to craft and that’s why we are perfect partners.’

   
    

To celebrate this iconic partnership, fans around the country will be able to purchase the new exclusive Hennessy VS Limited Edition gift box to enjoy during the 2021 NBA playoffs.
To learn more about the 2020-21 NBA season with Hennessy, visit Hennessy.com or @HennessySA on  Facebook.

12 SOUTH AFRICAN CONTESTANTS COMPETE FOR R100 000 CASH PRIZE

Johannesburg, South Africa – SABC2 is pleased to partner with Rebelintown Productions,in a new, first of its kind, reality series, THE COOLEST OG’S, which will give 12 senior citizens a chance to compete for a R100 000 cash prize and the title of The Coolest OG.

THE COOLEST OG’S starts on Sunday 6th June 2021 at 18:30. An OG is someone who is incredibly exceptional, authentic and excellent in a classic way. Someone who is an expert in many facets of life and someone who has been around for a long time.

Featuring contestants from all walks of life, the series was shot across the country over 50 days and 50 nights, during the height of the global pandemic as the show captured the lives of 12 senior citizen from the ages of 60 to 80, confined in the safety of their own homes and exposed to fun and unusual challenges, ultimately on a quest to find THE COOLEST OG of them all.

In true reality format, the episodes are not scripted and the opinions expressed are not edited. The OG’s are authentic. They are real. It is their lives. They are simply the coolest OG’s.

The Coolest OG’s is a uniquely produced reality voice over driven series, whereby the contestants will bejudged by a panel of 4, 20-year-old experts, comprising of Zipho Sithebe, a fashion expert and a student pilot, Sbu Makamedi a performance expert who is a SAFTA Golden Horn winner who also won best actor at the Helen O’Grady Drama Academy,  Adon Domeyer a passionate international music producer and engineer working with artists across the globe and Allison Greenlees a food expert who has been running a successful catering business since the age of 16.

“Our elders have so much to teach the youth and this show gives 12 of them a chance to share their story with the world. The series in not only informative and insightful but great fun for the viewers. Shot during the middle of the global pandemic, these OG’s got to escape the harsh reality for a few weeks while shooting the season” says show director Bheki Ncube. “South Africa is going to fall in love with these very special OG’s and what they have to offer’.

In every episode one contestant is eliminated based on their performance and swag and the judges all have to agree on who will leave the show.

Our contestants will go through various challenges ranging from modelling, song writing, music videos, cooking, gaming, art, acting and other cool challenges, in each episode. Each contestant will be sent a package containing a phone on which they will receive instructions for their weekly challenges.  Each of their lounges are transformed into mini studios so they can compete from the comfort and safety of their own homes, sometimes with the help of a family member or an influencer. They have never met each other and have no idea how each other have performed in the various challenges.

More reality for you, every Sunday at 18:30 only on SABC2.