Posts Tagged: Sho Madjozi
Sho Madjozi On The Cover
Sho Majozi has already proved shes a force to be reckoned with not only nationally but also internationally with her Gobal Citizen performance which sparked a lot of endorsement deal and collaborations like the Sho Majozi x Edgars which sold out on all national shops, So it was not a surprise when Nike jumped on board with the young musician. Creating a set of looks that are inspired by Miss Majozi cultural tradition of the Tsonga tribe in South Africa.
Featuring bright and cheer fabrics it is truly is a step by step by the South African pop princess into an exceptional creativity and originally owned looks which showcases the bridge of high end athleisure companies being relevant in this modern world.
South Africa is un-doubtlessly a rising country with huge brands being interested in national talent showcases the shape of where we are going as a civilization and perhaps people misread to move but she has single handedly proved that with a little difference we can merge international co. with our uprising brands But why all of a sudden, I am sure your asking your self because we are not even the top 20 of the most streams, Well we hve f igured that no one spends money like African people (I’m Black too) but its a fact and no we’re also are not in the top 10 most shopaholic country.
This seems to be a new dawn for Africa where opportunity is right outside your door, The young starlet just also signed a deal with another big brand Nivea that has had celebrities like Rihanna and the FC Barcelona to mention a few.
On The Cover
This month we cover Sho Madjozi and explain her move with Nike as everyone was not here for it, It was more of a business move rather than a creative one
Sho Madjozi
Maya Christinah Xichavo Wegerif born 9 May 1992 known professionally as Sho Madjozi, is a South African rapper, singer, songwriter, actress and poet.Regarded as one of the best performers in Africa, Madjozi incorporates the Tsonga culture through her music and public image. Madjozi earned recognition following the release of her debut album Limpopo Champions League, which experimented in fusing elements from various genres including hip hop and Tsonga music She is of mixed descent as her mother is of African descent and a Swedish father who is of a European descent respectively. After her parents divorced at an early age, she was mainly brought up by her mother. Madjozi has a half sister from her mother’s side. As Marc traveled regularly in particular regions of the continent, Madjozi had opportunities to travel with her father – she followed him to Dar es Salaam, Tanzania where he worked for the charitable organization Oxfam while she was a teenager. She also spent some time in Senegal. After graduating high school in Tanzania, Madjozi was offered a scholarship to Mount Holyoke College in South Hadley, Massachusetts, US to study creative writing and African studies. While in the US, she started writing poems under a pen name of MayaThePoet.
The poems were about politics, identity and race. Madjozi returned to South Africa where she took up a fellowship in studying at the University of South Africa, Johannesburg, while also planned songwriting for other local artists. After her return to South Africa, she began rapping and composing music under her stage name “Sho Madjozi”. Madjozi rose to fame after her collaboration with rapper Okmalumkoolkat on the track “Ngiyashisa Bhe” and the hit single, “Gqi”. On April 2017, Madjozi made her television appearance as one of the casts of Mzansi Magic drama telenovela Isithembiso. She played Tsakane Mboweni – character passionately involved in student politics – for the inaugural season. Madjozi released her debut single, “Dumi HiPhone” featuring disc jockey duo PS DJz, on April 28, 2017 which was well received by the public. The song didn’t make it to the final track listing on Madjozi’s debut album. She also appeared on DJ Maphorisa BlaqBoy Music Presents Gqom Wave (2017) where she was featured on the track “Probleme”. On March 9, 2018, she released the lead single “Huku” from her debut album Limpopo Champions League. On June 27, 2018, Trace Urban South Africa announced their partnership with Madjozi, making her the ambassador for their mobile pre-paid provider TRACE Mobile. On August, Madjozi alongside singer Chris Martin announced and explained how the entry works of the Global Citizen Festival: Mandela 100, through a YouTube video uploaded by Global Citizen. Later on December 2, 2018, Sho Madjozi performed at the Global Citizen Festival: Mandela 100 which was headlined by Beyonce and Jay-Z. Limpopo Champions League, Madjozi’s debut studio album was released on December 14, 2018. The album was also supported by the 5-minute short-film of the song “Trickshot”.
On June 1, 2019, Madjozi earned two wins at the 25th edition of South African Music Awards for Newcomer of the Year and for Best Female Album. She also received nominees for categories: Best Music Video for “Huku” and for Best Kwaito, Gqom & AmaPiano Album for Limpopo Champions League. As for June 23, 2019, Madjozi received a BET Award for Best New International Act at the BET Awards 2019.