BOASTING FOOT TRAFFIC OF OVER 85 000 VISITORS DURING FIRST MONTH OF RETAIL
Johannesburg, South African – Having officially opened their second store at the Zone in Rosebank last month, We Are EGG, the award-winning next generation experiential department store not only offers the ultimate shopping experience under one roof, but really is more of a lifestyle destination.
Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by South African retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store.
The beautifully curated, massive 3000 SQM space features some of the best local and international fashion brands for men’s, women’s and kids. The store also offers a beauty, home and jewellery department – all under one roof. Set to open this December, another exciting addition to the store will be quintessential restaurant & bar, Mamasamba.
Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper connected Joburg customer.
With the spirit of an independent, EGG has the scale of a department store, with over 1150 supplier applications prior to opening last month. With over 150 carefully selected brands who have poured their creative souls into this curated project, the passion is evident immediately as you enter the store.
Some of the Top Brands to shop for at EGG include:
RICH MNISI
Rich Mnisi launched its first retail offering at We Are EGG.
Widely heralded for his fusion of contemporary pop culture and traditional African heritage, Mnisi’s designs infuse his own personal narrative into extremist yet minimalist structures. He works across genders, seasons, geographical lines and creative disciplines, with a twin devotion to craftsmanship and experimentation.
His work has made international headlines in media outlets such as Dazed and Confused, i-D, Vice, VOGUE Italia, WWD and Sunday Times. He draws influences from film, music and photography, and he frequently art directs editorial and campaign shoots.
“We are super excited for our community to fully engage with the RICH MNISI universe, as they step into a physical realm as an extension to our online presence as we introduce our first brick and mortar space”, say Rich Mnisi, founder and owner of Rich Mnisi.
DIANE PARIS
DIANE is focused on creating elegant women’s ready to wear collections representing not just a season but a way of life, with high quality, luxe garments that are suited for any occasion from the boardroom to a cocktail event. Each and every DIANE piece comes from an intimate process which begins in Paris, where luxury fabrics are carefully handpicked from various top houses ensuring timeless luxury in every garment. Once selected, the fabrics are sent to Poland where an internal manufacturing process takes place to create classic effortless designs for everyday glamour.
Commenting on what you can expect at We Are EGG, Diane Paris says, “Diane-Paris imbues love and confidence into every design with the goal of leaving each person feeling comfortable and confident in looking good. The Diane Paris brand has built a reputation that stands for elegance and timeless glamour. Our focus is functional easy lux pieces that you can use for any occasion. We’re classic with a twist and we strive for comfort and confidence using our pieces to elevate each woman’s journey.”
CRYSTAL BIRCH
Back in the day a hat was something old-school kerktannies wouldn’t dare to leave the house without. The art behind crafting such interesting and extravagant headpieces lies at the hand of a milliner.
Milliner Extraordinaire, Crystal Birch, is a leading lady in the sartorial landscape of South Africa – and when it comes to hats or anything adorning the head, she is the go-to for the countries’ most creative characters.
Although Crystal remains a guardian of millinery tradition, her power lies in her rare ability to elevate hat-making as effortlessly chic and totally relevant for the 21st century. Under Crystal’s watchful eye, every hat is designed and imbued with its own unique essence by an incredible in-house team; championing local production for global locations.
ANEA (South Africa’s first indoor greenhouse)
In a first for South African indoor retail, Cape Town based, artisanal terrarium creator Anea launched its products inside a custom, conservatory styled greenhouse at We Are EGG Rosebank.
Until now, Anea’s sought-after, hand-crafted terrariums have only been available online and in Cape Town for inland enthusiasts.
Creator Denny Mo is excited about the new development. “We are thrilled to be opening the first greenhouse in a mall in South Africa, this is the single most exciting thing to happen in a retail space.
Our team and EGG’s architects have spent a lot of time designing the greenhouse together. We’ve built over 250 terrariums all hand made from Cape Town, this launch will bring nature into retail like no one has seen before”
THE PIERCERY
Founded by media personality Roxy Burger, The Piercery is both a piercing studio and a jewellery store. They offer ear, face and limited body piercings. Their unique offering includes ear styling and curation featuring a vast range of implant grade Surgical Steel, Titanium and Solid Gold jewellery.
SWIITCH BEAUTY
ith a huge national customer base, the brand become one of the most popular local beauty brands in the country. Offering a wide range of cosmetics and skincare, Swiitch is one of the top selling brands at We Are EGG. Founded by the 22 year old entrepreneur Rabia Ghoor, Swiitch Beauty a brand that started in a bedroom in Pretoria at the age of 14, with just two products and an Instagram page, is today a household name in the local beauty world. W
For more info on We Are EGG visit the website: https://weareegg.co.za/
Alternatively follow on socials.
Instagram @weare__egg
Facebook @weareEGGretail
Twitter @weare_egg
The RICH MNISI Brand has broken a’lot of boundaries and has some what been a controversial brand to the public but what RICH continuously does is to deliver a quality product, In a way you could say he is a genius as he gets us talking and the next minute we want to own every piece of the collection.
This time we zoom in on the Mafamba Yexe 22 collection which is now officially available for purchase via the RICH MNISI SHOP.
The Collection was Inspired by Congo’s Bushongo Mythology. Read Below
“An empty universe is a lonely place — even for a god. In a continuation of his explorations of the origins of Bumba, the vomiting creation god of Congo’s Bushongo mythology, Rich Mnisi takes us on a journey of self-discovery in SS22. This collection, Mafamba Yexe, finds its inspiration in a microscopic view of Bumba’s purge, made up of cells that, like so many others, split apart to multiply. Pain on the outside, pain on the inside, discomfort everywhere. From that discomfort, cells made echoes of their own likeness, and Bumba birthed the world. In every world, microscopic and universal, discomfort was the channel from loneliness to community. From strangeness to connection, to reflection, and eventually, to self-discovery. We return to vivid green, a grounding brand colour, meeting a fiery palette of yellows and reds across signature silhouettes. Abstract prints inspired by bacteria under a microscope creep across the body. Smooth and printed leathers lend lively tactility, while feathers offer a softer touch.”
We were invited on the premiere of this amazing show via mail and we couldn’t wait for the debut on Youtube
The RICH MNISI Durag is crafted from a soft crepe accented with our ‘RICH MNISI’ logo.
The RICH MNISI Bumba Shirt is crafted from a fluid crepe that’s patterned with a Bumba (the vomiting creation god of Congo’s Bushongo mythology) inspired print, adorned with a repeat of the ‘RICH MNISI’ logo. The button-up shirt is cut for a relaxed fit, while sporting a collar and a chest patch pocket.
The RICH MNISI Bumba Shorts are crafted from a fluid crepe that’s patterned with a Bumba (the vomiting creation god of Congo’s Bushongo mythology) inspired print, adorned with a repeat of the ‘RICH MNISI’ logo
The RICH MNISI Right-handed shirt is a structured, severely cropped shirt with straps looped through the back to wrap around your body.
The RICH MNISI Swikwembu Jacket is patterned in a ivory-on-white maze print made from a lightweight cotton twill tailored with tracks of feathers.
The RICH MNISI Swikwembu Trousers are patterned in a ivory-on-white maze print made from a lightweight cotton twill tailored with a racetrack shaped panel with feathers.
The RICH MNISI Bumba sleeveless pullover is carefully created from a soft mohair/wool that’s patterned with a Bumba (the vomiting creation god of Congo’s Bushongo mythology) inspired print.
The RICH MNISI ‘R’ Jumper Unisex is knitted in a relaxed fit 2-tone racetrack curve.
The RICH MNISI Vutlarhi Shirt is crafted from a crisp Egyptian cotton broken by a chain of D-rings with 2 of them holding tassels of wool.
The RICH MNISI Grid stretch mesh flared leggings patterned with a Bumba (the vomiting creation god of Congo’s Bushongo mythology) inspired print.
The RICH MNISI Grid stretch mesh flared leggings.
The RICH MNISI Grid Tube stretch sheer turtleneck.
The RICH MNISI Grid Blazer is constructed in our signature ‘RICH MNISI’ Grid print in cotton twill.
The RICH MNISI Grid Trousers are constructed in our signature ‘RICH MNISI’ Grid print in cotton twill.
The RICH MNISI Bumba Jumper is carefully created from a soft mohair/wool that’s patterned with a Bumba (the vomiting creation god of Congo’s Bushongo mythology) inspired print with our brand logo “RICH MNISI” accented in a contrast colour across the chest.
The RICH MNISI Eclipse Golfer is crafted from a mohair/wool and is intricately knitted in a relaxed fit.
An empty universe is a lonely place — even for a god.
In a continuation of his explorations of the origins of Bumba, the vomiting creation god of Congo’s Bushongo mythology, Rich Mnisi takes us on a journey of self-discovery in SS22. This collection, Mafamba Yexe, finds its inspiration in a microscopic view of Bumba’s purge, made up of cells that, like so many others, split apart to multiply. Pain on the outside, pain on the inside, discomfort everywhere.
From that discomfort, cells made echoes of their own likeness, and Bumba birthed the world. In every world, microscopic and universal, discomfort was the channel from loneliness to community. From strangeness to connection, to reflection, and eventually, to self-discovery.
We return to vivid green, a grounding brand colour, meeting a fiery palette of yellows and reds across signature silhouettes. Abstract prints inspired by bacteria under a microscope creep across the body. Smooth and printed leathers lend lively tactility, while feathers offer a softer touch.
Credits:
Starring
Aza Mhlana
Christi-Ann Saaiman
Kurt Anders
Jono Lee
Nicolas van Graan
Abulele Ngcangata
Antonia Julies
Jade Daniels
Creative Director
Rich Mnisi
Director of Photography
Ross Hillier
Focus Puller
Ashley Smit
Make-up & Hair
Justine Alexander
Producer
Bradley Ndlovu
Production Designer
Mike Hillier & Rich Mnisi
Stylist
Peter Georgiades
Edit
Ross Hillier
Grade
Kyle Stroebel
Sound Design
David Houston
Location Scout
Mike Hillier
Music
Que DJ – Mnisi Chant
The RICH MNISI furniture debut, consisting of a chaise and a stool, follows our latest fashion collection – titled Nwa-Mulamula, after Rich’s late great-grand mother. The pieces stand as a physical representation of Nwa-Mulamulaas the ever-present guardian, whose teachings live on through storytelling generation after generation.
“For me, the chaise, which takes the shape of Nwa-Mulamula’s (The Guardian) body in the form of a Navy leather couch, presents her presence and long-lasting teachings, and the stool, in the shape of an eye with gold puddles, represents hertears, which were never in vain. Without her pain and her experiences I wouldn’t exist. I couldn’t be the person I am today,” explains Mnisi.
These specially commissioned pieces form part of a group show of multidisciplinary artists, all in celebration of Southern Guild’s decade-long journey of pioneering collectible design in South Africa, and include ceramic artists Zizipho Poswa and Madoda Fani, sculptors Daniella Mooney and Stanislaw Trzebinski, and newcomers such as 3D illustrator Ferdi B. Dick.
“You’ve never seen anything like these pieces before,” says Julian McGowan, co-founder of The Guild Group, “the whole concept was to encourage the designers to work outside their comfort zone, providing mentorship and guidance along the way. They’re accomplished designers already – so we wanted them to think differently about themselves and their work.”
We’re proud to announce that we are part of a group show titled ‘Communion’ where we launch ‘Nwa-Mulamula – Alkebulan, mother of humankind’
The fertile soil of unfettered expression that nourishes our work, takes form yet again through the preservation of her-story and inspired by my late great-grandmother, Nwa-Mulamula. From the journey of unearthing a time capsule of her story, reimagining her as a guiding light during ceremonial rites of passage and to the visceral dreams of connection in Milorho. She revisits.
Alkebulan is a symbol of returning myself to the ancestral ground she rests on. The personification that is the continent of my birth and the home of humanity. A place that celebrates the spirit of her children. Her roots are the source of life. Mothers remain the umbilical cord that grounds a family in gathering. Mother Africa, the world rests at your feet. “Communion brings into dialogue intensely personal work by six artists. Working in different disciplines, each artist uses their creative process to wrestle with, sanctify or release the ties that bind. The shared site of the gallery becomes a place for communion between the artist and their subject on the one hand, and among the group of artists together, on the other.” – Southern Guild
The RICH MNISI Furniture Debut, consisting of a chaise and a stool, follows our latest fashion collection – titled Nwa-Mulamula, after Rich’s late great-grand mother. The pieces stand as a physical representation of Nwa-Mulamula as the ever-present guardian, whose teachings live on through storytelling generation after generation.
“For me, the chaise, which takes the shape of Nwa-Mulamula’s (The Guardian) body in the form of a Navy leather couch, presents her presence and long-lasting teachings, and the stool, in the shape of an eye with gold puddles, represents her tears, which were never in vain. Without her pain and her experiences I wouldn’t exist. I couldn’t be the person I am today,” explains Mnisi.
These specially commissioned pieces form part of a group show of multidisciplinary artists, all in celebration of Southern Guild’s decade-long journey of pioneering collectible design in South Africa, and include ceramic artists Zizipho Poswa and Madoda Fani, sculptors Daniella Mooney and Stanislaw Trzebinski, and newcomers such as 3D illustrator Ferdi B. Dick.
“You’ve never seen anything like these pieces before,” says Julian McGowan, co-founder of The Guild Group, “the whole concept was to encourage the designers to work outside their comfort zone, providing mentorship and guidance along the way. They’re accomplished designers already – so we wanted them to think differently about themselves and their work.”
We’re proud to announce that we are part of a group show titled ‘Communion’ where we launch ‘Nwa-Mulamula – Alkebulan, mother of humankind’
The fertile soil of unfettered expression that nourishes our work, takes form yet again through the preservation of her-story and inspired by my late great-grandmother, Nwa-Mulamula. From the journey of unearthing a time capsule of her story, reimagining her as a guiding light during ceremonial rites of passage and to the visceral dreams of connection in Milorho. She revisits.
Alkebulan is a symbol of returning myself to the ancestral ground she rests on. The personification that is the continent of my birth and the home of humanity. A place that celebrates the spirit of her children. Her roots are the source of life. Mothers remain the umbilical cord that grounds a family in gathering. Mother Africa, the world rests at your feet. “Communion brings into dialogue intensely personal work by six artists. Working in different disciplines, each artist uses their creative process to wrestle with, sanctify or release the ties that bind. The shared site of the gallery becomes a place for communion between the artist and their subject on the one hand, and among the group of artists together, on the other.” – Southern Guild