Jay-Z and Damon Dashare the founders of the urban clothing brand Rocawear. Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million. He retains his stake in the company and continues to oversee the marketing, licensing and product development. He also co-owns the 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic Cityand Chicago. In 2008, the 40/40 Club in Las Vegaswas closed down and bought back by the hotel after attendance steadily declined.

In 2005, Jay-Z became an investor in Carol’s Daughter, a line of beauty products, including products for hair, skin, and hands. In September 2013, his stake in Barclays Centerwas sold for $1.5 million.

Jay-Z serves as co-brand director for Budweiser Select and collaborates with the company on strategic marketing programs and creative ad development. He provides direction on brand programs and ads that appear on TV, radio, print, and high-profile events. In 2010, he announced plans to expand his 40/40 Club sports bar chain into as many as 20 airports, joining his business partners, Juan and Desiree Perez, in a deal with Delaware North.

For ten years (2003-2013) Jay-Z enjoyed his role as a part-owner of the Brooklyn NetsNBAteam, having paid a reported $1 million for his share, which declined in value to $350,000 in April 2013, based on Forbesmagazine’s valuation of the team. He encouraged the team’s relocation to Brooklyn‘s Barclays Center(from New Jersey) in the 2012–2013 season, at which point the team took on the Brooklyn Nets moniker.

In October 2005, he was reported in English media as considering buying a stake of Arsenal F.C., an English soccer team.[144] Through his conglomerate company Gain Global Investments Network LLC, he had an interest estimated between 2 and 7% in the Aqueduct Entertainment Group (AEG) consortium, which in January 2010 was awarded a contract to operate a 4,500-slot-machineracinoat the Aqueduct Race Track. Jay-Z became interested in the project after New York GovernorDavid Patersonwho awarded the contract said there had to be an affirmative actioncomponent to the ownership. Jay-Z initially approached by casino mogul Steve Wynnwho was also bidding on the contract. On March 9, 2010, Jay-Z and Flake withdrew from the project and Paterson recusedhimself from further involvement.

On November 16, 2010, Jay-Z published a memoirentitled Decoded.

In April 2011, it was reported that Jay-Z had outbid executives at Universal Recordsand Jive Recordsto acquire independent record label Block Starz Music.

Jay-Z is also credited as the executive producer of the basketball video game NBA 2K13, where he worked on the look and feel of the game along with its soundtrack.

On April 2, 2013, ESPNreported Jay-Z’s plans to launch his own sports agency, Roc Nation Sports, with a focus on the representation of various professional athletes. The sport managementgroup is a partnership with Creative Artists Agency. In conjunction with the agency’s launch, New York Yankees‘s second baseman Robinson Canóleft agent Scott Borasto sign with the company. ESPN also mentioned that Jay-Z himself was planning to be a certified sports agent, first in baseball and eventually in basketball and football. In order to represent clients in basketball, he would have to give up his small share of the Brooklyn Nets.

On April 18, 2013, Jay-Z officially announced through his Life + Times website in a press release that he would be relinquishing his ownership in the Brooklyn Nets.The shares were eventually sold to singer, rapper, actor and entrepreneur Will Pan, making Pan the first American of Taiwanese descent to own a U.S. professional sports franchise. Jay-Z’s cited Pan’s athletic background (he was a team captain of his high school basketball team and played in college), his multitude of musical styles, his influence in the Taiwanese American community, and his business acumen and portfolio (including being the founder and chief executive of software company Camigo Media and a co-founder of streetwear boutique N.P.C [New Project Center]), as reasons why his bid was successful.

In 2014, Jay-Z invested $200 million in Armand de Brignacchampagne owned Sovereign Brands, a New York-based wine and spirits company for a 100 percent stake, making it the second alcoholic product acquisition in his financial investment portfolio. The brand is known for its popularity with high-profile artists as being the gold bottles often referred to in media. His ties to the company date back to 2006, and he received millions of dollars per year for his association with Armand de Brignac before he bought the entire company.

In March 2015, Jay-Z completed the $56 million acquisition of Aspiro, a Norwegian media technology company that operates the subscription-based music streaming service Tidal, which has been in operation since October 2014.The music service was acquired through his company Project Panther Bidco Ltd.(an entity indirectly owned by Jay-Z’s S. Carter Enterprises a company holding interests in leading international music, media and entertainment companies). The music service combines audio and music videos with curated editorial. The main idea of the service is to bring major revenue streams back to the music artists themselves as the idea of an artist-owned streaming platform was stated as to “restore the value to music by launching a service owned by artists.” Jay-Z currently[when?] is a major shareholder in the company.

Parlux fragrances sued Jay-Z for $18 million for the failure of his cologne, Gold. They claim the cologne’s failure is due to Jay-Z not doing social media posts and interviews about the cologne. Parlux claims they projected selling $15 million the first year, and $35 million the second, and subsequent years after the launch. The fragrance sold $14 million the first year and $6.1 million the second.Parlux supposedly lost money on the venture and have had constant returns of unsold inventory.

In July 2015, Carter made a significant investment to JetSmarter, an app helping people book private executive plane flights. The app was built by Sergey Petrossov.Jay-Z collaborated with Cohibato launch his own cigars.

In 2016, he signed a two-year exclusive film and TV Deal with Weinstein Companyand with the deal gives them first-look options to create scripted and unscripted TV projects and film projects, and those projects were in works.As part of his deal with Weinstein company, he produced a documentary series on the life of Kalief Browderwho was imprisoned for three years and committed suicide upon his release. He also addressed racial profilingand police brutalityin a conscious manner.

In August 2020, it was announced that Jay-Z’s Roc Nationwould partner with Brooklyn‘s Long Island Universityto establish the Roc Nation School of Music, Sports & Entertainment.

In November 2020 it was announced that Jay-Z would be join TPCO Holding Corp. – newly formed cannabis products company in the role of “Chief Visionary Officer”.