Posts Tagged: G STAR RAW

G-Star RAW launches trench coats for capsule collection for Autumn 22

On 14/04/2022 - Fashion

This season, we revamp the classic trench coat, the G-Star way. Utilizing new fabrics and styles to design a modern take on the traditional coats. The wardrobe staple will come in a variety of lengths paired with premium design features that add to a quality, transitional piece. With details taking it a level above the rest, the trench coat completes the statement outfit for every occasion.

The G-Star way

The latest G-Star RAW trench coat collection will be refreshed with a new line-up of styles and fabrics. Across both menswear and womenswear, we are incorporating denim, cotton twill and sophisticated mixed blends, amongst others. In addition, the women’s collection will introduce the extraordinary and smart S-back silhouette, a shape of which is feminine, bold and timeless. The curated trench coat collection encapsulates the G-Star RAW DNA with each dynamic, staple piece.

From functional coat to fashion staple

Around two centuries ago, an adhesive rubber solution between garments was patented. The genius idea resulted in a waterproof raincoat. And the first customers? The British army. Over time, the trench coat moved from a functional uniform to every day clothing. In the fifties, Hollywood blockbusters brought even more popularity to the garment, marking the start of a worldwide trend. The classic coat continues to prevail in 2022, refusing to go out of fashion. And for this season, we introduce our very own contemporary twist to the style.

The Trench Coat collection will launch in January and onwards on g-star.com and stores.

COLLECTION HIGHLIGHTS

Women

Men

For more information on Trench coats, please check out and join the conversation on any of our social media platforms:

Instagram: @gstarraw_za

Facebook: gstarraw.za

TikTok: @gstarraw

G STAR RAW

G-STAR RAW NEW ARRIVALS

On 04/03/2022 - Fashion

THE ULTIMATE GUIDE TO THIS SEASON MUST-HAVE ACCESSORIES

What are outfits without accessories? The innovators in hardcore denim, G-STAR RAW offers accessories for men and women to compliment your personal style.

Elevate your wardrobe to the next level in 2022 with these essential accessories. Whether you’re revamping your entire closet for the year ahead, or just filling in the gaps, these key pieces will keep you on-trend for seasons to come.

KNITTED HAT, R999,00

This G-Star RAW hat is fully knitted. To ensure a strong shape, a fine cable is sewn into the edge, and the woven G-Star RAW Originals label on the front completes the hat design.

CARLEY BELT, R999.00

Add a rugged, modern edge to your look with this tall leather belt in thick, full-grain leather. Featuring a boxy cast-metal buckle and wide catcher loop, it’ll enhance any outfit. Thanks to a naturally dyed finish, it only gets better with wear.

HELMET PADDED BAG R 2,899.00

The Helmet bag is a roomy and versatile handbag that can also be carried on the shoulder. The shoulder straps are adjustable or can be removed entirely for a cleaner look. There is a separate padded compartment for your laptop or tablet, as well as a small inner pocket for your keys. The flap pocket with a firm buckle at the lower front completes it.

LOGO BANDANA BIG R 999.00

Bandana Logo Big offers a unique G-Star RAW graphic design. This versatile bandana offers many ways to style. Wear it in your hair, over the shoulders, around the neck, or any other way you’d like.

Discover accessories for men and women from G-STAR RAW, find belts, scarves, hats, caps, backpacks, and more www.g-star.com

G STAR RAW

G-STAR RAW CELEBRATE LOCAL ARTISTS DURING HERITAGE MONTH

On 16/09/2021 - Uncategorized

Johannesburg South Africa – For Heritage month G-Star RAW will be celebrating the creative expression of Rap and Hip-Hop in South Africa, by featuring local artists Shane Eagle, Moozlie, YoungstaCPT and Courtnaé Paul in its premium Exclusives by G-Star RAW collection.

The artists are a perfect fit to the brand’s “Hardcore Denim” philosophy. Each is an expressive independent, pushing boundaries in the music industry. Last week the denim brand announced its worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg, helmed by a custom-made version of Snoop’s soundtrack single ‘Say it Witcha Booty’. Just like Snoop the South Africa artists continually reinvent themselves and merge worlds in unexpected ways.

Snoop has heavily impacted these South African artists. YoungstaCPT commented “Snoop Dogg had a global impact on Hip Hop culture because he was so different. While everyone was hardcore in their delivery and shouting to get the point across, Snoop said the same thing, but smoother, so it set him apart. His style and charisma also made him impossible to ignore.”

The global Rap icon was also an early inspiration for Shane Eagle who added: “I was born in ’96 when Snoop was moulding the future of Hip Hop for kids like me to grow into and to be inspired by till this day. For me, it was more of the ideology of how to come into the rap game, the need to rep who you are and where you’re from, so your growth can be tracked from that introduction. This is something you will see in my early work.”

Moozlie, who got to interview Snoop back when he was Snoop Lion, says he was easily one of the most famous, but coolest people she’d ever met.

While Courtnaé Paul stated, “Not only has Snoop helped shape the culture that my life revolves around, but he has also done everything from DJ’ing to making cocktails and that’s the kind of person I am. Living life authentically, to the fullest with no boundaries.”

G-Star RAW teamed up with award-winning, contemporary, multimedia visual artist, Trevor Stuurman for creative direction and photography of these artists. The artists are showcased wearing the Exclusives by G-Star RAW collection across multiple platforms including broadcast partners Yfm, Trace Urban and Trace Africa.

Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam, and rivet.

Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand. The collection will go in store in South African for the first time in 2022, while limited edition items are now available online.

G-Star RAW – dedicated to the cloth, the craft, the culture and the history of denim.

To find out more about the ‘Say it Witcha Booty’ campaign or Exclusives by G-Star RAW , visit: www.gstarraw.co m

Alternatively please check out and join the conversation on any of our social media platforms:

Instagram: @gstarraw_za
Facebook: gstarraw.za
TikTok: @gstarraw
Twitter: @GStarRAW

PICTURE CREDITS – OUTDOOR SA ARTIST GROUP IMAGE
Photography and direction: Zander Opperman, Lampost Productions
Styling: Carla Vermaak

VIDEO – Snoop Dogg “Say It Witcha Booty” YouTube links:
20 sec video: https://www.youtube.com/watch?v=Jiew4HaidY4
Full video: https://www.youtube.com/watch?v=lgdJcEsnUM8

G STAR RAW

SNOOP DOGG FOR G-STAR RAW THEIR NEW FACE

On 09/09/2021 - Fashion, Feature

Snoop Dogg X G-Star RAW ‘Say it Witcha Booty’ premiere tongue-in-cheek global campaign

Johannesburg, South Africa– Dutch denim brand G-Star RAWannounces today its latest worldwide ‘Hardcore Denim’ campaign with the doggfather the hiphop industry, the iconic Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist, Snoop Dogg is back like he never left.

Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim.

G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, sickest style, and backside appreciation.

The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring both men and women, beautiful islands, hot air balloons and yes … even dogs.

Gwenda Van Vliet, CMO, G-Star RAW stated,“Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead”added

Snoop Dogg.

The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg premieres globally today so look out for it.

S noop Dogg ‘Say It Witcha Booty’ YouTube Video

The collection is available online now www.gstarraw.com.

For more information about the collab and the ‘Say it Witcha Booty’ campaign, please check out and join the conversation on any of our social media platforms:

Instagram: @gstarraw_za
Facebook: gstarraw.za
TikTok: @gstarraw
Twitter: @GStarRAW

Social media hashtags: #GStarXSnoopDogg #SayItWitchaBooty

G STAR RAW, Snoop Dogg

G-STAR RAW TEAMS UP WITH UP LOCAL ARTISTS TO LAUNCH THE EXCLUSIVE COLLECTION

On 03/09/2021 - Fashion, Feature

Johannesburg, South Africa – International fashion giant G-Star RAW has released the third season of its pinnacle collection: Exclusives by G-Star RAW

The newly launched collection is a combination of radical designs inspired by early-twentieth century flight-suits and army garments, and G-Star RAW denim classics.

Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam and rivet. Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand.

The collection boasts an impressive range of bold and complex garments, featuring multiple layered shells and functions, as G-Star’s signature utility aesthetics are taken to the extreme. Every item has its own narrative.

For heritage month G-Star RAW celebrates the creative expression of Rap and Hip-Hop in South Africa, by featuring local artists in its Exclusives by G-Star RAW collection.

Rap and Hip-Hop artists Moozlie, Shane Eagle, YoungstaCPT and Courtnaé Paul, wear the Exclusives collection in a series of fashion imagery shot by award-winning, contemporary, multimedia visual artist, Trevor Stuurman.

Expect boxy silhouettes and refined details with superior construction techniques, patched big square pockets and premium fabrics such as 100% chambray linen, strong recycled polyester canvas, Italian Selvedge and Japanese denim.