adidas Originals presents “The Original” for Spring/Summer 2025
adidas Originals reveals the next chapter
South Africa: 7th April 2025: For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.
Originals have always donned the iconic franchises that adidas have given to the world. At the center of the campaign are three silhouettes that have continued to chart a course for the thousands that adopted them across culture: the Superstar II, the Handball Spezial, and the Samba OG.
At the heart of this concept is the brand’s collaborative vision with celebrated director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which like Originals itself, navigates a space speaking to sport, music and fashion alike. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something truly original — qualities that define both his work and adidas Originals’ iconic silhouettes.
Grevet brings his signature style to an evocative film that captures the essence of originality. Through his lens, we witness the power of those who inspired the thousands that followed in their footsteps—told through masterful juxtapositions where the energy of the crowd sets the stage as we find each Original in their space.
The continuation of the global creative is seen as South Africa’s trailblazers and adidas contracted partners amapiano sensation Focalistic, Singer & Song-writer Shekhinah and Gqom dj & producer Que DJ shot by Cape Town based photographer Sven Kristian, feature in the local execution of the campaign, as they showcase the ‘one’ in a thousand who stand out and lead the way to inspire the next. Shot alongside this trio were industry disruptors, soul singer Bongeziwe Mabandla, djdoowap and indie/rock band internetgirlmusic who showcased the impact of their Original within the music industry supported by footwear models, namely Superstar, Spezial and Samba.
It just takes one.
Before there can be a thousand.
There’s always The Original.
The film is just the starting point, watch below
Shop the Superstar, Spezial and Samba collection at adidas.co.za and at select adidas retail stores, with prices starting from R1899. Follow the conversation @adidasZA.
A King’s Destiny: Shaka iLembe Returns for Season 2 in June.
Johannesburg, 03 March 2025: The wait is over! Shaka iLembe returns to claim its throne for an electrifying second season, premiering exclusively on Mzansi Magic on Sunday, June 15th at 8 PM. Following a ground-breaking first season that captivated audiences across South Africa and beyond, the saga continues.
More than just a visual spectacle, Season 1 became a cultural phenomenon. Sparking conversations, evoking deep emotions, and leaving an indelible mark on the storytelling landscape.
The groundbreaking series that won a total of 12 SAFTAs, securing its place as a landmark in South African storytelling, continues with a powerful new chapter. Lemogang Tsipa once again embodies the formidable Shaka, while Thembinkosi Mthembu, SAFTA Best Actor winner for his role in Season 1, delivers another gripping performance as Dingiswayo. Together, they set the stage for a story driven by ambition, sacrifice, and unrelenting power.
Previously, we followed Shaka’s journey into manhood, shaped by trials that defined his destiny. Alongside his story, Dingiswayo’s exile and unwavering devotion to Baleka saw him fight against death and slavery itself to reclaim his place in history. Meanwhile, Queen Nandi refusing to be silenced by the will of men, stood resolute in her love for her son, defying expectations with unshakable determination.
From university halls to social media, airwaves, and living rooms, the verdict was unanimous! This was storytelling at its most formidable, a triumph of history and cinematic excellence.
Season 2 picks up as Shaka and Nandi arrive at KwaNobamba, where he begins his reign as the new Zulu King. The stakes have never been higher.
“Season 2 is a journey into the very soul of Shaka’s world.” says Nomsa Philiso, CEO of General Entertainment at MultiChoice. “We get to explore Shaka the King, the strategist, the visionary – as he builds an empire.”
The returning cast delivers renewed intensity to the unfolding drama. Nomzamo Mbatha embodies resilience as Nandi, following her Best African Actress win at the 2024 Septimius Awards in Amsterdam for her role in season 1. Sheli Masondo also received Best Costume Design for her exceptional work on the series. The international recognition underscores the show’s global impact.
Also returning are Wiseman Mncube as the ruthless Zwide, Dawn Thandeka King as the formidable Mkabayi and narrator. Indomitable in this role, she exudes authority while remaining utterly captivating, holding the audience in her hand and taking us on this journey. It is a spine-tingling experience when you hear her voice on screen, a svelte cinematic touch that enhances the drama. Khabonina Qubeka returns as the power-driven Ntombazi, and Mondli Makhoba as the steadfast Ngomane.
Season 2 expands the story, introducing new characters who will leave their mark on history.
“The new cast members are an explosion of talent. They bring fresh energy, exploring the complexities of power, love, and loyalty in the turbulent era,” says Desiree Markgraaff, partner and Executive Producer for Shaka iLembe.
“And there are many new stories we explore taking us to the majestic mountains of the Swati kingdom through to the rolling hills of the Xhosa. South Africa is rich with characters, and we’re just beginning to uncover them. Stay tuned.” Desiree concluded.
The stage is set. Shaka iLembe Season 2 premieres Sunday, June 15th at 8 PM, only on Mzansi Magic.
Missed the first season? Binge watch on Showmax (showmax.com) or catch up with the action on Mzansi Wethu (channel 163) from Sunday, 16 March at 9pm for weekly episodes.
For more information, visit the Shaka iLembe show page or follow #ShakaiLembeMzansi on social media.
ADIDAS SPORTSWEAR INTRODUCES NEW RUNNING-INSPIRED FOOTWEAR, LIGHTBLAZE, DEBUTED BY TATE MCRAE AND BRADLEY BARCOLA
- adidas Sportswear’s new Lightblaze is a running-inspired lifestyle silhouette, designed to support all-day movement – the perfect base for minimalist fits from day to night
- Showcased by Tate McRae and Bradley Barcola – both known for their sport-inspired personal styles – the new footwear offering is for those who want to move through life with comfort and speed
- The new Lightblaze is available from February 27, 2025, in stores and on adidas.co.za/sportswear
South Africa, February 27, 2025: Today, adidas Sportswear begins its Lightblaze era, dropping the first model from its new sneaker line. Born from sport, worn for style, the shoe is embedded in adidas Sportswear’s comfort-first DNA, providing a versatile footwear offering for those who want to move through the world in comfort and style on their feet.
Fronted by singer Tate McRae – who recently joined the three-stripe brand – and Paris Saint-Germain forward Bradley Barcola, the campaign showcases their signature aesthetics, which redefine the boundaries between athletic performance and fashion-forward style.
Built to support those with busy, active lifestyles, Lightblaze taps into the trending comfort meets style design code. Blending monochromatic color block detailing with lifestyle characteristics, complemented by bold three-stripe branding on the outer foot, the shoe is perfect for elevating a minimalist fit, or styling down for a no-fuss look. The upper features a mix of overlaying and underlaying materials – contrasting suede, leather and mesh – for added texture to accompany the sharp design edges.
Bringing a running aesthetic to all of life’s in-between moments, the new model is equipped with adidas’ leading performance technology, boasting a full-length Lightstrike midsole – inspired by adidas’ record-breaking Adizero running family. The resilient and responsive foam provides 360° lightweight cushioning for faster movement, making the sneaker ideal for day-long wear. Combined with a full-length rubber outsole, the shoe delivers maximum grip and durability for moving through life – whatever path it takes.
Speaking about the new shoe and her second campaign for the adidas family, Tate McRae says: “When pulling together my everyday look, my footwear choice is always so important. From tour rehearsals to meeting friends for dinner, I need a shoe that can take me from day to night and promise me ultimate comfort, which is why I am a huge fan of adidas Sportswear’s new Lightblaze model. Stylish, comfy, and perfect to mix and match with all my fits.”
Aimee Arana, Global Senior Vice President adidas Sportswear and Training, says: “adidas Sportswear translates innovation from the field of play into modern lifestyle products, and this is exactly how we approached the creation of Lightblaze. We know our consumers have fast-paced lives and want lightweight comfort in their footwear, so we brought technology from our record-breaking Adizero running shoes into the lifestyle world to provide responsive cushioning, all day every day.”
With fresh new colorways and updated silhouettes dropping in 2025, the Lightblaze family will transcend seasons to become the must-have sneaker for everyday movement.
The first Lightblaze model is available today in stores, on www.adidas.co.za/sportswear and via the adidas app.
ZEE NXUMALO’S “NGISAKUTHANDA” HITS #1 ON SHAZAM SOUTH AFRICA
Breakout Star Solidifies Status as 2025’s Hottest Artist with Viral Hit and High-Profile Performances
Johannesburg, South Africa – Wednesday, 19 February 2025 – Multi-platinum singer and songwriter Zee Nxumalo has kicked off 2025 on an extraordinary high note as her latest single, “Ngisakuthanda” featuring TBO, has soared to the #1 spot on the Shazam South Africa chart. This accomplishment not only reaffirms Zee’s position as one of South Africa’s most in-demand artists, but it also highlights her growing impact on music discovery platforms worldwide.
Shazam has become an increasingly important barometer of musical success, reflecting genuine real-time listener curiosity and engagement. By topping Shazam, “Ngisakuthanda” proves how quickly new audiences are discovering and embracing Zee’s unique blend of Afropop and Amapiano.
Chart-Topper: Zee Nxumalo’s “Ngisakuthanda” ft. TBO Takes Over Shazam SA
“I am beyond grateful for how ‘Ngisakuthanda’ keeps growing,” says Zee Nxumalo. “Reaching number one on Shazam means people are discovering and falling in love with the song in real time, which is the biggest compliment an artist can get. I’m excited for what’s coming next!”
This chart triumph follows a string of impressive milestones for the 22-year-old powerhouse. From her show-stopping performance at the TikTok Awards two weeks ago to her critically acclaimed project Inja Ye Game, released late last year, Zee Nxumalo has demonstrated she’s a genre-bending force who captivates fans both locally and across the continent.
“Zee is truly becoming a household name and, more importantly, a trailblazer for South African music,” says Shingai Darangwa, Zee’s co-manager at Punchline Projects. “Her passion, authenticity, and fearless approach to crossing genres have taken her to new heights—and we’re only getting started.”
Wandile Madondo, head of The Garden Talent Management and co-manager to Zee, added, “Overseeing the execution of ‘Ngisakuthanda’ and Zee’s recent project Inja Ye Game has been a remarkable journey. Witnessing her hard work pay off in such a massive way is incredibly rewarding, and we’re excited to keep pushing the boundaries of what’s possible.”
With 2025 well underway, Zee Nxumalo continues to solidify her reputation as South Africa’s hottest artist, demonstrating a relentless commitment to musical innovation and a knack for delivering hits that resonate worldwide. Expectations run high for the next chapter in her meteoric rise as she promises even more surprises on the horizon.
Celebrate Unapologetic Originality With Espolòn This Margarita Month
(Johannesburg, 19 February 2025) – The Margarita. A drink so iconic it has its own holiday. February 22 may be Margarita Day, but Espolòn knows better—this drink deserves an entire month. So let’s make it official: February is Margarita Month. A whole 28 days to shake, sip, and toast to one of the most legendary cocktails of all time.
This year, Espolòn is here to make sure you don’t settle for a basic Marg. Enter the Grand Margarita, a smoother, richer, and far more impressive take on the classic.
A Drink with History (and Some Mystery)
The origins of the Margarita are as legendary as the drink itself. No one can quite agree on who first mixed tequila, lime, and orange liqueur to create the timeless cocktail.
Some say it was developed in the 1930s by a bartender for a showgirl who only drank tequila. Others believe it was the accidental brainchild of a Tijuana socialite. No matter the tale, one fact remains: the Margarita is a global icon.
For a cocktail with this much history, only the right tequila will do. And no tequila does it quite like Espolòn. Crafted in the highlands of Jalisco, Espolòn is a tribute to Mexico’s rebellious spirit and artistic soul. Founded by Maestro Tequilero Cirilo Oropeza, Espolòn defies convention by combining time-honoured traditions with innovative techniques to create a tequila that’s bold, complex, and unapologetically smooth.
Ordinary Just Won’t Do on Margarita Month
Dare to think beyond the basics this Margarita Month. Because if you’re going to celebrate, do it grand.
The Espolòn Grand Margarita is a sophisticated take on the classic that swaps triple sec for Grand Marnier Cordon Rouge, bringing in rich cognac depth and bright bitter orange complexity. The result is a Margarita that’s bolder, smoother, and downright irresistible.
Ingredients:
- 2 parts Espolòn Reposado
- 1 part Grand Marnier Cordon Rouge
- 1 part Fresh lime juice
- 5ml part Agave nectar
- Lime wheel garnish and salt
Method:
- Run a lime around the edge of a coupette glass, then dip it into fine salt.
- Combine all ingredients with ice and shake well.
- Double strain into the prepared glass.
- Garnish with a lime wedge or peel.
Margarita Month isn’t about playing it safe. It’s about raising a glass to bold choices, smooth tequila, and doing things differently. Grab a bottle of Espolòn Reposado, mix up a Grand Margarita, and toast to a drink that refuses to be ordinary.
For more cocktails and inspiration, follow Espolòn on Instagram and Facebook.