18/04/2024

Wordsmith and Ke Star hitmaker Focalistic Unveils “Pressure” – A Groundbreaking Anthem in Collaboration with adidas

South Africa19th April 2024 – amaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more. 

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Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents. 

“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”. 

The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes. 

Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic@adidasZA

The full cast of cameo appearances can be found here:

amaPiano HitmakerFocalistic 
Orlando Pirates footballer playerRelebohile Ratomo
South African CricketerKagiso Rabada
Self-taught puppet entertainerPuppetsula 
South African Sporting IconLucas Radebe 
South African Olympic athleteAkani Simbine 
South African Men’s Football National Team CaptainRonwen Williams 
Gqom producer and DJQUE DJ 
Two-time Rugby World Cup championDamian Willemse 
Award winning fashion designerRich Mnisi 
Singer and song writerShekhinah
South African Olympic Skateboarder Boipelo Awuah
Soweto RidersSoweto Street Fighters
Creator and friend of the BrandFrancesco Mbele
Creator and friend of the BrandLenzo Mangonyane
Creator and friend of the BrandTamara Moeng
Creator and friend of the BrandNkuley Masemola
Creator and friend of the BrandTinuke Eboka
amaPiano producer and DJDj Tshegu
amaPiano music artistThamathole Noko
BET Nominee and music artistPabi Cooper
amaPiano hitmakerChicco
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