23/02/2024

Reebok x Thrift Shop Drops a Nostalgia-Packed Collection

(Johannesburg, 23 February 2024) — Reebok has teamed up with the American chain store, Thrift Shop, to roll out a nostalgia-inspired SS24 collection. This partnership brings a new twist to classic footwear, blending Reebok’s iconic design with Thrift Shop’s throwback charm.

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Reebok x Thrift Shop is all about celebrating the old school in a fresh, new way. A standout feature of the collection is the intentional ‘thrift’ aesthetic—this includes a blooming effect on the outsoles and leather hang tags that emphasise the Thrift Shop story. Included in the collection are some of Reebok’s most timeless kicks: the Classic Leather, Beatnik, and Club C 85. Each piece boasts premium Nubuck leather, thrift-inspired sock liners, and distinctive aesthetics that pay homage to thrifting.

Classic Leather: A Reebok staple since 1983, refreshed in SS22 for that extra edge. It now rocks a thrift-inspired sock liner and is loaded with retro-cool details. It’s a timeless classic reimagined with vintage vibes.

Beatnik: For those who want a mix of urban and outdoor style. This model is a nod to Reebok’s outdoor heritage, and features a deconstructed Nubuck upper and rigid shark tooth design. 

Club C Revenge: Originally a tennis shoe silhouette from 1987, this iconic model includes the brand mark-maker side stripes to bring a modern twist to a classic.

Ready for a fashion flashback that’s unmistakably now? The Reebok x Thrift Shop collection is live now. Shop online at Reebok.co.za or in-store at Canal Walk.

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