Reebok Announces Partnership With College Basketball Champion and Fashion Superstar, Angel Reese
Shaquille O’Neal, The Brand’s Recently Appointed President of Basketball Kicks Off His Athlete Roster with Sport’s Biggest Rising Star and Brand’s First Major NIL SigningThank you for reading this post, don't forget to subscribe!
BOSTON, Mass. – October 17, 2023 – Today, Reebok, the iconic and irreverent sports culture brand, announces an official partnership with college basketball champion and fashion superstar, Angel Reese, its first signing under the direction of Reebok’s newly-appointed President of Basketball, Shaquille O’Neal. The newest addition to an expanding athlete roster driving the brand’s re-emergence and expansion in basketball, Reese will be positioned at the forefront of Reebok lifestyle, fashion and performance product stories beginning Fall 2023.
A product of Randallstown, Maryland, college Senior, Angel Reese, has established herself as one of the most prolific college hoopers of all time. Known for her charismatic, unapologetic personality paired with unmatched tenacity and explosiveness on the court, Reese had a standout year during the 2022-2023 season, leading her team to its first-ever women’s basketball national championship, while earning Most Outstanding Player honors. Off the court, Reese has grown into a fashion sensation with nods from top fashion outlets, while showcasing her own personal style on and off the court and across social media (@angelreese10) .
“I am honored to be working closely with one of my longtime mentors, Shaq along with a brand that I have admired since I was just a little kid,” shared Angel Reese. “It means the world to me that they trust in me to extend their legacy to a new generation. Together, I think we have a great opportunity to do things differently, to inspire people to explore and express themselves unapologetically, and to show them how to look and feel good while doing it.”
Building off its long-term strategy to reclaim the brand’s rightful position as a dominant player in sport and sports culture, Reebok recently announced the appointment of Shaquille O’Neal, longtime brand partner and legendary hall of famer, as President of its newly created Reebok Basketball division. The division’s first pickup and Reebok’s first major NIL (Name Image Likeness) signing, Angel Reese joins the brand’s star roster of athletes alongside American Football standout, Justin Fields and legacy partners including Allen Iverson.
“For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese,” commented basketball legend, fellow Tiger, and President of Reebok Basketball, Shaquille O’Neal. “Angel is shaking up the space, just like Reebok has done all along. I’m proud to welcome Angel into the Reebok family and can’t wait to see how she will bring the brand’s legacy to the next generation.”
Speaking to the game-changing partnership, Reebok CEO, Todd Krinsky commented, “Angel has this unique mix of unapologetic swagger and style combined with off-the-charts athleticism. Her individuality and personal irreverence are helping transform college sports and inspiring an entire generation. We’re thrilled to be working with Angel and look forward to further imprinting our presence on sports culture, together.”
Reese will be featured in campaigns across lifestyle and performance products and will work with Reebok product teams to influence future designs and innovations, including her own collection slated to launch in FW24. Reebok will also work with Reese to support her philanthropic endeavors including her recently launched Angel C. Reese Foundation dedicated to empowering girls and women through sports, education, financial literacy and more.
Fans can shop Angel’s first curated collection, “Angel’s Picks,” including a limited edition Reebok x Angel Reese t-shirt on Reebok.com and can follow along for more info via @Reebok and @AngelReese10 on social.