Levi’s® Celebrates its Adderley Street Grand Opening with Cape Town’s Fashion Collective
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(Cape Town, 14 July 2023) – Levi’s®, one of the world’s most iconic and enduring brands, has officially opened its new store on one of Cape Town’s most famous streets, Adderley Street. The highly-anticipated launch event, held on 13 July 2023, rolled out the red carpet for Levi’s® Red Tab™ members, local creatives, and the city’s trailblazing fashionistas.
The VIP invitation gave attendees a chance to try and buy selected in-store items, ranging from effortlessly cool 501®s to 90s-inspired Silvertab™ Loose Jeans. However, the event offered so much more than exclusive shopping opportunities; it was a carefully curated experience that brought together Cape Town’s fashion collective to celebrate the legacy, present, and future of Levi’s®.
No event would be complete without a signature brand experience and all-night refreshments—and Levi’s® delivered with their photo booth, beers from Jack Black and refreshing sodas from Pura. The evening’s fashion-forward crowd posed, played, and snapped Insta-worthy memories against a backdrop of beats from the one and only DJ BlaqKongo. In addition, there was also a classic ribbon-cutting ceremony with a twist: instead of a traditional red ribbon, the store’s official debut was marked by untying a denim ribbon in true Levi’s® style.
Not only did Levi’s® Red Tab™ members secure a spot on the guest list and 20% off for the week following the opening event, but they are also treated to a range of benefits throughout the year. These include free shipping and returns, exclusive product drops, limited-edition collabs, special birthday surprises, and of course, access to curated VIP events. Levi’s ® Red Tab™ is free to join and open to all—just as it should be. Click here to learn more and become part of the Levi’s® Red Tab™ program.
Celebrate Levi’s® new store opening and shop the latest in timeless denim at their new Cape Town address at Shop 9, Cape Town CBD, Foreshore Place (ABSA Building), Adderley Street.