REFUSE CLOTHING BRAND

Established, in 2016, by Malcolm Mokgope and Minenhle Memela, Refuse Clothing Brand is a South African menswear brand with an inclination for intertwining African aesthetic with modern designs. With its typical African foundation, the brand uses conventional textures and prints in a range of ready-to-wear pieces of clothing, which has extended from simple graphic branded clothing to a fine-custom-made collection.

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Frequently fusing all-over prints with more minimal designs, the street-ready pieces are made for young ambitious men, who love beautiful, fashionable garments which are functional too. The focus is on making clothes that have a long livelihood, and since sustainability is particularly important to the fashion world, they try to use 100% cotton and unharmful fabrics for most of their garments. Refuse is based on making people self-aware of developing their own personal style, without adhering to identities essentially made up by society.

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