Wrangler® launches global “For the Ride of Life” campaign inspired by the resilience and optimism of the cowboy spirit. 

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Styled by Emmy-nominated Heidi Bivens, and narrated by rising country star Orville Peck. The campaign celebrates showing up and living life to the fullest, whoever you are. Whatever stage you’re in, and no matter what life throws at you. 

Wrangler®, a global icon in Jeanswear and casual apparel. Today announced its new advertising campaign. “For the Ride of Life”, which celebrates everyday people pursuing new adventures with energy and optimism. Inspired by the resilience it takes to see challenges and opportunities and leave nothing on the table. Heidi Bivens serves as a springboard for a heightened level of western-inspired fashion. And culture that is more relevant worldwide than ever before.

Narrated by rising country music star and long-time friend of the brand, Orville Peck. an eSports player, skateboarder and cowgirl; to young families and an older couple starting a new life together.

And geographic expansion with the launch of the Wrangler brand in China. With its 75th anniversary in 2022, the Wrangler brand will launch a year-long celebration. Honoring its longstanding presence in music, fashion, and rodeo.

About Wrangler® 

That’s why we embarked on a quest 75 years ago to create the best jeans, jackets, and shirts for cowboys. Our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same. In Wrangler, we are strong and ready for life, every day. 

For more information, please visit https://www.wrangler-ap.com/za/.

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