Men’s Grooming Day: The Most Searched-For Mens Fragrance of 2021 Revealed

Men’s Grooming Day: The most searched-for men’s fragrance of 2021 revealed

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By Becky Bargh

Fragrance | Male Grooming | Marketing

Grooming expert Wilkinson Sword has compiled a list of the top 20 searched-for male scents so far this year

Dior’s Sauvage and Versace’s Eros scents topped the leaderboard with the most monthly Google searches

To shine a spotlight on the most popular male fragrances for Men’s Grooming Day, Edgewell-owned Wilkinson Sword has revealed the most searched-for scents by men in 2021 so far.

The grooming experts collated the average number of monthly searches for the fragrances via search engine Google to make up the list.

Topping the leaderboard was Dior’s Sauvage fragrance with 41,200 monthly searches.

Since launching in 2015, the brand has released a selection of flankers of the popular fragrance.

The latest edition features notes of mandarin, tonka bean and sandalwood, while Hollywood star Johnny Depp was tapped to front the latest launch.

In second place with 33,480 average hits was Versace’s Eros. Inspired by Greek mythology and named after the God of love and son of Goddess Aphrodite, the scent boasts strong woody notes with Italian lemon, mandarin and mint oil.

Cumulating almost half of Dior’s searches was the Invictus fragrance from Puig-owned Paco Rabanna in third place.

For 2021, the scent has garnered 21,400 searches on Google so far.

Wilkinson Sword’s findings match up with that of The Perfume Shop, which also determined that Dior’s Sauvage fragrance was the most popular among all consumers in 2021.

Chanel’s Bleu de Chanel was named by the retailer as the second most popular fragrance so far; however, the scent only managed fifth place with 19,370 monthly searches, according to Wilkinson Sword’s research.

The 20 most searched-for men’s fragrances of 2021

1 Dior, Sauvage

2 Versace, Eros

3 Paco Rabanne, Invictus

4 Paco Rabanne, 1 Million

5 Chanel, Bleu De Chanel

6 Prada, L’Homme

7 Armani, Armani Code

8 Versace, Dylan Blue

9 Davidoff, Cool Water

10 Jean Paul Gaultier, Le Male

11 Diesel, Only the Brave

12 Boss, BOSS Bottled Night

13 Joop, Joop Homme

14 Dior, Dior Homme

15 Tom Ford, Noir

16 Versace, Blue Jeans

17 Givenchy, Gentleman

18 Armani, Stronger With You

19 Versace, Pour Homme

20 Montblanc, Legend


• L’Oreal

• Estée Lauder Companies

• Louis Vuitton Moet Hennessy

• Chanel


• Inter Parfums

• Puig

• EuroItalia

• Dior

• Edgewell

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