AMEN BY BRAD AND ABIAH
Introducing AMEN BY BRAD AND ABIAH
Thank you for reading this post, don't forget to subscribe!Founded in 2012 by Abiah Mahlase and Bradley Mutitt, AMEN reflects the moods of those who dare to remain unique with a permissive approach to life. AMEN specialises in customised haute couture classics in attractive prints and sequences, using intricate materials. Their design ethos is versatile, merging traditional methods and new techniques of design to form exaggerated shapes and daring prints and illustrations that make bold and fearless statements.
The AMEN customer is a collector of style stories and experiences, a junkie in search of the curation of fashion elements that explore contemporary African identities. They, just like the brand, look at fashion beyond the way of dressing and with the “So be it” attitude, often tapping into androgyny