Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to the skateboarding and hip hop cultures as well as to youth culture in general. The brand produces clothes and accessories and also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market. The distinctive red box logo with “Supreme” in white Futura Heavy Oblique is largely based on Barbara Kruger’s propaganda art.

Thank you for reading this post, don't forget to subscribe!

 

Supreme releases new products through their retail locations around the world as well as their website on Thursday mornings in Europe and America, and on Saturday mornings in Japan. Supreme has a diverse history of collaborations with various skateboard and fashion brands. Among their frequent collaborators include Nike/Air Jordan, Lacoste, Rimowa, Vans, Clarks, The North Face, Hanes, Playboy, Levi’s, Timberland, Coleman, Comme des Garçons, Stone Island, and Champion. Supreme has also collaborated with brands to create a variety accessories and other non-clothing items such as a cruiser bicycle bricks, crowbars, a gas-powered mini bike by Coleman an Everlast punching bag a Stern pinball machine and Oreo cookies. On January 18, 2017, luxury fashion company Louis Vuitton held a fashion show where a collaboration between the two brands was confirmed.

Pop-up stores featuring the collaboration were opened on June 30, 2017, in Sydney, Seoul, Tokyo, Paris, London, Miami, and Los Angeles. Louis Vuitton’s proposal for a pop-up store in New York City was denied by Manhattan’s Community Board No. 2 after residents expressed their “outrage that such an event was being proposed for [Bond Street]”.

In 2017, The Dapifer reported that Lacoste partnered with Supreme for a limited men’s capsule collection. One commentator noted that “Supreme clothing isn’t particularly remarkable — think T-shirts, jumpers, caps and leather accessories — but plaster that iconic red logo on a white shirt and suddenly, it’s worth hundreds of dollars”, pointing out that “the brand’s success lies in its scarcity model. It releases a limited number of new products each week, nowhere near the number needed to keep up with demand”, causing long lineups as well as inflated secondary market (resale) prices. Supreme regularly collaborates with Hanes to release a line of branded T-shirts and boxer briefs, as well as skateboard parts with skate brands Independent Trucks and Spitfire Wheels