28/01/2020

Eastpak

Eastpak is an American worldwide lifestyle brand founded in Boston US specializing in the design development manufacturing and worldwide marketing and distribution of a range of products including bags, backpacks, travel gear and accessories. The company began as Eastern Canvas Products USA, Inc. in 1952, producing bags and packs for the US military before focusing on the consumer market under the brand name Eastpak as of 1976. It is part of the VF Corporation brand portfolio

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Eastpak’s product portfolio includes a wide range of shoulder bags, backpacks, duffel bags, travel gear and accessories. Available in a large range of styles, colors, prints, and fabrics, the collections are seasonal and are designed for maximum coordination Eastpak was also the first company to produce wheeled luggage for the consumer market. Since then, the company has significantly expanded its range of travel gear ranging from uncomplicated, single-volume holdalls to two and even four-wheeled trolleys with single or dual compartments, in a range of sizes from strict carry-on to standard carry-on and larger.

Most styles integrate other design features such as adjustable shoulder straps, organizer pouches, laptop and multimedia sleeves, expansion zips and straps, “add-a-bag” loops and security lock rings Eastpak’s product portfolio includes a wide range of shoulder bags, backpacks, duffel bags, travel gear and accessories. Available in a large range of styles, colors, prints, and fabrics, the collections are seasonal and are designed for maximum coordination Eastpak engaged in its first designer collaboration in 2003 with the Dutch tattoo artist Hendrikus (“Hanky Panky”) Johannes Everhardus Schiffmacher.

The first fashion collaboration followed a year later in 2004 with the Belgian fashion designer Walter Van Beirendonck. Since then, Eastpak has produced collections in collaboration with renowned designers including Kris Van Assche, Christopher Shannon, Raf Simons and many others Eastpak’s first export markets were in Asia, with early successes in Japan, Korea, Singapore and the Philippines6

 

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