Sports Brands Collaborating With Luxury Houses

Have you’ve ever noticed that alot of luxury brands are now collaborating with athleisure brands, Well the reason to it is that athleisure brands are the most selling brands all around the world with customers from Africa to Asia, Their customers are loyal to the brand, Now luxury houses are well known to the 1% of the world that afford luxury brands, And using athleisure brands to reach the masses but also evolving athleisure brands is a win/win

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From Yohji Yamamoto’s Y-3 and Adidas that brought the customers a line of sneakers that were a must have and branching into clothing was a huge success that inspired some other designers to seek out this way of thinking now you can f ind huge brands like the late Karl’s Lagerfeld’s brand Karl Lagerfeld collaborating with Puma for a range of accessories, clothing and shoes to name a few but with this business decision comes risks aswell because its not promised it will outsell but it definitely brings in the crowd into falling in love with the luxury brands. People now are looking into buying a luxury good or follow the brand religiously. Fashion has always been about change and adaptability but this way of doing things changes the game, Because old brands like Fila are brought back to life by the house of Fendi this collaboration

Featured sneakers ranging from R14 184 the White Mania Low Top Sneakers is a classic back to the past in the future level of comfort and attraction. The collaboration also featured kids wear, oversized outerwear and sports-luxe separates set the tone for the Fendi Mania collection. These are not the final collaboration in the fashion world we looking forward to more like Dior x RIMOWA collaboration that took a different route but still proves that working together is essential for the business of fashion, We guess thats how companies diversify and stay relevant in this gen Z era.

Y-3 Gorunway.com
Courtesy of Karl Lagerfeld
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