New Balance Collection Launch

New Balance recently invited the Beau to preview its new collection of sneakers and clothing, the collection features delicate flowers that give it a spring feeling but also there are solid colors for the brave hearts.

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In Braamfontein 70 Juta street all the cool kids were there to experience this new era “New Balance” is partaking on, We at the Beau Guide were very impressed with the direction as now it’s not as sporty but has a kick of high end luxury clothing with the comfort of sporty clothing and that makes it a must have in our closets. The fabric used to make this collection is water proof but also very lite which gives off the Spring/Summery feeling and the advert campaign also did not disappoint as it features the best up and coming creatives like @African_Ginger an illustrator and @Solarisitu who is a self care practitioner, Both creatives blended with New Balance to make the ad campaign come alive.

New Balance maintains a manufacturing presence in the United States as well as in the United Kingdom for the European market and now African market, where they produce some of their most popular models such as the 990 model in contrast to its competitors, which oftens manufacture exclusively outside the USA and Europe. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers.

To offset this pricing difference, New Balance differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company has made total profits of approximately $69 billion since 1992.

Photo: The Beau Team
Photo: The Beau Team
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